SMS, WhatsApp and RCS message templates
Copy-ready business messages for orders, OTPs, reminders, payments, outages and promotions, written natively in eight languages, including Arabic. Every template comes with its variables explained, the WhatsApp category or SMS traffic type, length and encoding, and variations.
90 templates · 3 channels · 8 languages
Seasonal and occasion templates
Ramadan, Eid and national-day campaigns, with timing and sending-hour rules for the GCC.
- February 8, 2027RamadanGreetings, iftar offers, Ramadan opening hours and school timings, ready to copy in Arabic, English and six more languages.5 templates
- March 9, 2027Eid al-FitrEid Mubarak greetings, Eid outfit and feast offers and holiday delivery notices, ready to copy in eight languages.2 templates
- May 16, 2027Eid al-AdhaGreetings, holiday getaway offers and clinic or service hours for Eid al-Adha, ready to copy in Arabic, English and six more languages.2 templates
- December 2, 2026UAE National DayEid Al Etihad greetings, National Day offers and public-service notices, ready to copy in Arabic, English and six more languages.3 templates
- September 23, 2027Saudi National DayGreetings, National Day offers and school or service notices for 23 September, ready to copy in Arabic, English and six more languages.2 templates
- November 27, 2026White FridayWhite Friday is the Middle East's name for the Black Friday sales. Launch, early-access and last-chance messages, ready to copy in eight languages.3 templates
Other seasonal templates: New Year
Templates by industry
Retail and e-commerce
13 templates- Order confirmationWhatsApp · Utility
- Order shippedSMS · Transactional
- Out for deliveryRCS · Transactional
- Login verification codeWhatsApp · Authentication
- Abandoned cart reminderWhatsApp · Marketing
- Weekend saleSMS · Promotional
- Welcome offer after sign-upSMS · Promotional
- Post-purchase feedbackWhatsApp · Marketing
- Ramadan collection launchWhatsApp · Marketing
- Eid al-Fitr offerSMS · Promotional
- White Friday sale (WhatsApp)WhatsApp · Marketing
- White Friday sale (SMS)SMS · Promotional
- New Year saleRCS · Promotional
Banking and finance
10 templates- Transaction verification codeSMS · OTP
- Verification code on WhatsAppWhatsApp · Authentication
- Card transaction alertSMS · Transactional
- Suspicious payment checkRCS · Transactional
- Credit card payment reminderWhatsApp · Utility
- Loan instalment reminderSMS · Transactional
- New account welcomeWhatsApp · Utility
- Planned online banking maintenanceSMS · Transactional
- Ramadan greeting with branch hoursSMS · Promotional
- UAE National Day card offerWhatsApp · Marketing
Healthcare
8 templates- Appointment reminder (SMS)SMS · Transactional
- Appointment reminder (WhatsApp)WhatsApp · Utility
- Appointment bookedRCS · Transactional
- Test results readyWhatsApp · Utility
- Patient portal login codeSMS · OTP
- Post-visit surveySMS · Transactional
- Ramadan clinic hoursSMS · Transactional
- Eid al-Adha greeting and holiday hoursWhatsApp · Marketing
Education
8 templates- Parent-teacher meeting reminderSMS · Transactional
- Tuition fee reminderWhatsApp · Utility
- New student welcomeSMS · Transactional
- Student portal login codeSMS · OTP
- School closure, classes move onlineSMS · Transactional
- First-week check-inRCS · Transactional
- Ramadan school timingsWhatsApp · Utility
- Saudi National Day holiday noticeSMS · Transactional
Travel and hospitality
9 templates- Hotel booking confirmationWhatsApp · Utility
- Online check-in openSMS · Transactional
- Flight delay noticeRCS · Transactional
- Account sign-in codeSMS · OTP
- Hotel arrival welcomeRCS · Transactional
- Post-stay review requestWhatsApp · Marketing
- Eid al-Adha holiday packageWhatsApp · Marketing
- UAE National Day staycationSMS · Promotional
- New Year travel dealsSMS · Promotional
Logistics and delivery
8 templates- Parcel out for deliverySMS · Transactional
- Missed delivery, rescheduleWhatsApp · Utility
- Return pickup bookedRCS · Transactional
- Cash on delivery, pay onlineWhatsApp · Utility
- Delivery confirmation codeSMS · OTP
- Business account welcomeWhatsApp · Utility
- Delivery ratingSMS · Transactional
- Eid holiday delivery delaysSMS · Transactional
Real estate
7 templates- Property viewing confirmedWhatsApp · Utility
- Viewing reminderSMS · Transactional
- Rent payment reminderSMS · Transactional
- New listing that matches a searchWhatsApp · Marketing
- Still looking? Re-engagementSMS · Promotional
- Building maintenance noticeSMS · Transactional
- Saudi National Day offerWhatsApp · Marketing
Restaurants and food delivery
9 templates- Food order receivedWhatsApp · Utility
- Order on the waySMS · Transactional
- Table reservation confirmationSMS · Transactional
- Same-day reservation reminderRCS · Transactional
- Dining feedbackWhatsApp · Marketing
- We miss you, win-back offerSMS · Promotional
- Ramadan iftar buffetWhatsApp · Marketing
- Eid al-Fitr family feastRCS · Promotional
- New Year's Eve dinnerWhatsApp · Marketing
Government and utilities
9 templates- Utility bill issuedSMS · Transactional
- Electricity and water bill readyWhatsApp · Utility
- Planned power interruptionSMS · Transactional
- Power restoredWhatsApp · Utility
- E-services verification codeSMS · OTP
- Service centre appointmentSMS · Transactional
- Application receivedWhatsApp · Utility
- Customer happiness surveySMS · Transactional
- UAE National Day closure noticeSMS · Transactional
SaaS and apps
9 templates- Workspace welcomeWhatsApp · Utility
- Login codeSMS · OTP
- Failed paymentWhatsApp · Utility
- Incident noticeSMS · Transactional
- Scheduled maintenanceWhatsApp · Utility
- NPS surveySMS · Transactional
- Trial endingSMS · Promotional
- New feature announcementRCS · Promotional
- White Friday annual plan offerWhatsApp · Marketing
Templates by use case
Order, booking and shipping9
- Order confirmation WhatsApp template (utility)
- Order shipped SMS template (transactional)
- Out for delivery RCS template (transactional)
- Hotel booking confirmation WhatsApp template (utility)
- Parcel out for delivery SMS template (transactional)
- Missed delivery reschedule WhatsApp template (utility)
- Return pickup booked RCS template (transactional)
- Food order received WhatsApp template (utility)
- Food order on the way SMS template (transactional)
OTP and verification9
- Login verification code WhatsApp template (authentication)
- Transaction verification code SMS template for banks (OTP)
- Verification code WhatsApp template for banks (authentication)
- Patient portal login code SMS template for healthcare (OTP)
- Student portal login code SMS template for schools (OTP)
- Account sign-in code SMS template for travel bookings (OTP)
- Delivery confirmation code SMS template (OTP)
- E-services verification code SMS template for government portals (OTP)
- Login code SMS template for SaaS apps (OTP)
Appointment reminder10
- Appointment reminder SMS template for clinics (transactional)
- Appointment reminder WhatsApp template for clinics (utility)
- Appointment booked RCS template for clinics (transactional)
- Parent-teacher meeting reminder SMS template (transactional)
- Online check-in open SMS template for airlines (transactional)
- Property viewing confirmation WhatsApp template (utility)
- Property viewing reminder SMS template (transactional)
- Table reservation confirmation SMS template (transactional)
- Same-day restaurant reservation reminder RCS template (transactional)
- Service centre appointment SMS template (transactional)
Payment reminder8
- Credit card payment reminder WhatsApp template (utility)
- Loan instalment reminder SMS template (transactional)
- Tuition fee reminder WhatsApp template (utility)
- Cash on delivery payment WhatsApp template (utility)
- Rent payment reminder SMS template (transactional)
- Utility bill issued SMS template (transactional)
- Electricity and water bill WhatsApp template (utility)
- Failed subscription payment WhatsApp template (utility)
Account and status alert4
Welcome6
- Welcome offer SMS template (promotional)
- New account welcome WhatsApp template for banks (utility)
- New student welcome SMS template (transactional)
- Hotel arrival welcome RCS template (transactional)
- Business shipping account welcome WhatsApp template (utility)
- SaaS workspace welcome WhatsApp template (utility)
Feedback and NPS8
- Post-purchase feedback WhatsApp template (marketing)
- Post-visit survey SMS template (transactional)
- First-week check-in RCS template for students (transactional)
- Post-stay review request WhatsApp template (marketing)
- Delivery rating SMS template (transactional)
- Dining experience feedback WhatsApp template (marketing)
- Customer happiness survey SMS template (transactional)
- NPS survey SMS template for SaaS (transactional)
Re-engagement4
Promotion3
Service outage and delays9
- Planned banking maintenance SMS template (transactional)
- School closure SMS template (transactional)
- Flight delay RCS template (transactional)
- Eid holiday delivery delays SMS template (transactional)
- Building water maintenance notice SMS template (transactional)
- Planned power interruption SMS template (transactional)
- Power restored WhatsApp template (utility)
- SaaS incident notice SMS template (transactional)
- Scheduled maintenance WhatsApp template (utility)
Templates by channel
SMS44 templatesShort, sender-ready texts with placeholders, opt-outs for promotions and segment counts.
- Order shippedTransactional
- Weekend salePromotional
- Welcome offer after sign-upPromotional
- Eid al-Fitr offerPromotional
- White Friday sale (SMS)Promotional
- Transaction verification codeOTP
- Card transaction alertTransactional
- Loan instalment reminderTransactional
- Planned online banking maintenanceTransactional
- Ramadan greeting with branch hoursPromotional
- Appointment reminder (SMS)Transactional
- Patient portal login codeOTP
- Post-visit surveyTransactional
- Ramadan clinic hoursTransactional
- Parent-teacher meeting reminderTransactional
- New student welcomeTransactional
- Student portal login codeOTP
- School closure, classes move onlineTransactional
- Saudi National Day holiday noticeTransactional
- Online check-in openTransactional
- Account sign-in codeOTP
- UAE National Day staycationPromotional
- New Year travel dealsPromotional
- Parcel out for deliveryTransactional
- Delivery confirmation codeOTP
- Delivery ratingTransactional
- Eid holiday delivery delaysTransactional
- Viewing reminderTransactional
- Rent payment reminderTransactional
- Still looking? Re-engagementPromotional
- Building maintenance noticeTransactional
- Order on the wayTransactional
- Table reservation confirmationTransactional
- We miss you, win-back offerPromotional
- Utility bill issuedTransactional
- Planned power interruptionTransactional
- E-services verification codeOTP
- Service centre appointmentTransactional
- Customer happiness surveyTransactional
- UAE National Day closure noticeTransactional
- Login codeOTP
- Incident noticeTransactional
- NPS surveyTransactional
- Trial endingPromotional
WhatsApp35 templatesPre-approval templates with {{1}} variables, buttons and the right Meta category.
- Order confirmationUtility
- Login verification codeAuthentication
- Abandoned cart reminderMarketing
- Post-purchase feedbackMarketing
- Ramadan collection launchMarketing
- White Friday sale (WhatsApp)Marketing
- Verification code on WhatsAppAuthentication
- Credit card payment reminderUtility
- New account welcomeUtility
- UAE National Day card offerMarketing
- Appointment reminder (WhatsApp)Utility
- Test results readyUtility
- Eid al-Adha greeting and holiday hoursMarketing
- Tuition fee reminderUtility
- Ramadan school timingsUtility
- Hotel booking confirmationUtility
- Post-stay review requestMarketing
- Eid al-Adha holiday packageMarketing
- Missed delivery, rescheduleUtility
- Cash on delivery, pay onlineUtility
- Business account welcomeUtility
- Property viewing confirmedUtility
- New listing that matches a searchMarketing
- Saudi National Day offerMarketing
- Food order receivedUtility
- Dining feedbackMarketing
- Ramadan iftar buffetMarketing
- New Year's Eve dinnerMarketing
- Electricity and water bill readyUtility
- Power restoredUtility
- Application receivedUtility
- Workspace welcomeUtility
- Failed paymentUtility
- Scheduled maintenanceUtility
- White Friday annual plan offerMarketing
RCS11 templatesRich messages with suggested replies and an SMS fallback in mind.
- Out for deliveryTransactional
- New Year salePromotional
- Suspicious payment checkTransactional
- Appointment bookedTransactional
- First-week check-inTransactional
- Flight delay noticeTransactional
- Hotel arrival welcomeTransactional
- Return pickup bookedTransactional
- Same-day reservation reminderTransactional
- Eid al-Fitr family feastPromotional
- New feature announcementPromotional
Search and filter the whole library
The interactive template library lets you search all 90 templates, filter by channel, industry and use case, copy them and open them in the WhatsApp preview or the SMS counter.