Shorter version
[Brand]: Happy New Year! Up to 35% off flights and hotels until [Date]: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 94 characters
SMSPromotionalTravel and hospitality · New Year
New Year travel deals SMS template (promotional)
Send it on 1 or 2 January, when many people plan the year's holidays. A clear discount with a book-by date turns that planning mood into early bookings.
Preview
Your brand
[Brand]: Happy New Year! Start [Year] with up to 35% off flights and hotels when you book by [Date]. [Link] Reply STOP to opt out
Variables are highlighted. Replace them with your own values before sending.
[Brand]: Happy New Year! Start [Year] with up to 35% off flights and hotels when you book by [Date]. [Link] Reply STOP to opt out
121 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.
Variables explained
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
[Brand] | Airline, travel agency or booking site name | TripNest |
[Year] | The new year | 2027 |
[Date] | Last day to book at the offer price | 10 Jan |
[Link] | Short link to the deals page | tripn.st/ny |
Category and compliance notes
Promotional SMS: send only to contacts who opted in, keep the opt-out instruction in every message, use a sender ID registered for promotional traffic and respect each country's sending hours.
Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time
Variations
Alternative versions of the same message, following the same channel rules.
Plan summer early
[Brand]: Plan your [Year] holidays early. Book by [Date] and save up to 35% on summer trips. [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 113 characters
Last day
[Brand]: Last day to save up to 35% on flights and hotels. The offer ends tonight. [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 107 characters
How to use this template
- 1
Copy the text
Copy the message and keep the brand name at the start so the recipient knows who is writing.
- 2
Replace the placeholders
Map each [Placeholder] to a field in your contact list or system, keeping the message short.
- 3
Check length and encoding
Paste the final text into the SMS counter to see the segments you will pay for.
- 4
Send from a registered sender ID
Use a sender ID registered for this traffic type in each destination country.
Questions about this template
How many SMS segments is this message?
1 segment(s): the text has 121 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.
Is this promotional or transactional SMS?
Promotional. It needs consent and an opt-out, and it must be sent from a sender ID registered for promotional traffic within each country's allowed hours.
When can I send this message?
Within each country's promotional window in the recipient's local time: for example 07:00–21:00 in the UAE and 09:00–22:00 in Saudi Arabia. Use the send-time planner to check every country on your list.
Is this template available in other languages?
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.