Skip to content
OmniChannels.ai
Menu

Add WhatsApp, SMS and RCS services to your agency, under your brand

Your clients already ask for WhatsApp campaigns, click-to-WhatsApp follow-up and faster replies. Run it all for them from one console with your agency's name on it, bill it on your terms and keep the margin.

Apply to become a partnerBook a live demo

Illustrative agency console: the agency's brand above one sub-account per client, each with its own channels. Sample data only.

Short answer

Updated

The OmniChannels.ai agency programme lets marketing, digital and CX agencies run WhatsApp, SMS, RCS, Instagram, Messenger and email for their clients from one white-label console. Each client gets a sub-account with its own WhatsApp number, sender IDs, users and rate card. Your team runs campaigns, inboxes and chatbots, you bill clients under your brand and pricing, and BroadNet provides the network and engineering behind you.

Trusted infrastructureOfficial Meta Business Solution ProviderGoogle RBM partnerGSMA memberISO/IEC 27001:2022ISO/IEC 27018ISO 9001:2015ISO 22301SOC 2 Type IIGDPR compliant

Built for agencies that run messaging for many clients

One login for your team, a separate space for every client, and reporting you can put your name on.

The OmniChannels.ai mark at the centre connects to five branded client accounts, illustrating sub-accounts that a reseller runs under its own brand.

Launch or Signature: which tier fits your agency

Agencies join at one of two partner tiers. The difference is how far your own brand goes, not which channels you can sell.

ItemDetails
LaunchEvery channel, a sub-account per client, your own retail prices, the reseller API and the MCP server, with your brand on the console, reports and invoices. Starts on a prepaid balance.
SignatureEverything in Launch, plus full white-label on your own domain, a branded API, a dedicated partner manager, co-marketing and shared leads, in return for a monthly volume commitment agreed with sales.
RelayIf you would rather not bill or support messaging, introduce clients as a referral partner and BroadNet sells and serves them directly.

From first client to a messaging retainer

Most agencies go live with a first client within a few weeks of signing, depending on Meta's and the operators' approvals.

  1. 1

    Apply as an agency partner

    Tell us about your clients, sectors and markets. Your partner manager proposes Launch or Signature and agrees commercial terms.

  2. 2

    Set up your branded console

    Your logo, colours and domain go on the console, reports and invoices. Your team is trained on campaigns, inbox and bots.

  3. 3

    Onboard your first client

    Create the client's sub-account, connect its WhatsApp number through Embedded Signup and register its SMS sender ID.

  4. 4

    Package, price and report

    Bundle the services you sell, set retail rates, and send each client a monthly report under your brand.

Services your agency can package

Common agency offers built on the platform. Price each one your way: as a set-up project, a monthly retainer, usage, or a mix.

Automate client work with the API, n8n and AI agents

Agencies that build automations for clients can use the same API and MCP server the platform runs on.

  • Connect client CRMs and forms

    Send messages from the REST API and receive delivery statuses by webhook, including in Make, Zapier and n8n workflows.

  • AI agents with messaging tools

    Connect Claude, Cursor or an n8n AI Agent to the MCP server so it can draft, send and report on messages for a client's account.

  • Safe by default

    Each key acts only on its own account. Enable only the tools an agent needs and keep a person approving every send.

MCP · mcp.broadnet.meClaude Code
{
  "mcpServers": {
    "omnichannels": {
      "type": "http",
      "url": "https://mcp.broadnet.me/mcp",
      "headers": {
        "Authorization": "Bearer ${BROADNET_TOKEN}"
      }
    }
  }
}

Project-scoped .mcp.json for Claude Code. Each team member supplies their own key through an environment variable, so no key sits in the file.

Read the documentation

Is the agency programme right for you?

A good fit when

  • You run marketing, performance, social or CX work for several clients and they ask you for WhatsApp.
  • You want messaging to be a recurring revenue line rather than a pass-through cost.
  • Your clients need Arabic and English campaigns, bots and inbox handling.
  • You want one platform for all clients instead of a separate tool and contract for each.

Good to know before you start

  • Each client's WhatsApp account needs that client's own Meta business verification and documents.
  • Marketing messages need each recipient's opt-in, and your clients remain responsible for consent.
  • Meta, Google and operators approve templates, RCS agents and sender IDs per client; no tier skips these reviews.
  • Your agency provides first-line support to its clients, so your team needs training on the channels you sell.

How the white-label model works

We run the network, the platform and the compliance. You own the brand, the prices and the customer relationship. Your clients only ever see your name.

BroadNet network and platform

Direct operator connections, routing, sender ID registration, platform engineering and second-line support.

Your brand

Your console on your domain, your logo and colours, your rate cards, invoices and delivery reports, plus the reseller API.

Your clients

A sub-account per client, each with its own credit, sender IDs, users and webhooks, on every channel.

Agency partner questions

Can my agency resell the WhatsApp Business API to clients?

Yes. BroadNet is an official Meta Business Solution Provider, and agencies sell WhatsApp from a console under their own brand. Each client connects its own WhatsApp Business account in its sub-account, and you run campaigns, inbox and bots for them.

Will my clients see OmniChannels.ai or BroadNet?

Not in the console, reports or invoices, which carry your agency's brand. Meta's own Embedded Signup screens and some operator sender ID forms may name the underlying provider, because those steps belong to Meta and the operators.

How should an agency price messaging services?

Most agencies combine a service fee, such as a set-up project or monthly retainer, with usage billed at their own retail rates. You buy at wholesale rates quoted by sales, so the margin on usage is yours. The reseller margin calculator helps you model it.

Can each client have its own WhatsApp number and sender ID?

Yes, and they should. Every sub-account has its own WhatsApp Business account and numbers, SMS sender IDs and RCS agent, so messages always come from the client's own brand.

Who owns a client's WhatsApp account if they leave our agency?

The client does. The WhatsApp Business account is registered to the client's verified business, so a departing client can move its number following Meta's migration process. Clear ownership builds trust when you pitch.

Which partner tier is right for an agency?

Agencies usually start at Launch, with every channel, sub-accounts and your own pricing on a prepaid balance. Move to Signature when you want full white-label on your own domain, a branded API, a dedicated partner manager and co-marketing, in return for a volume commitment agreed with sales.

Can we run Ramadan and seasonal campaigns in Arabic?

Yes. Templates, campaigns and inbox replies support Arabic, with right-to-left previews and scheduled sends. Plan seasonal templates early, because Meta reviews each template before it can be sent.

Guides on this topic

Explore more of the platform

Turn messaging into an agency revenue line

Tell us about your agency, your clients and the services you want to offer. Your partner manager will propose a tier and help you onboard your first client.

Tell us about your business and clients. Our partnerships team will reply with the programme details and next steps.

Apply to become a partner

We use it to reply to you. Any business domain is fine.

Channels you're interested in(optional)

Optional. Include the country code if you prefer a call.

Our partner team will contact you about the programme.