With promo code
[Brand] White Friday: extra 10% off sale prices with code WF10, ends Sunday at midnight. Shop: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 119 characters
SMSPromotionalRetail and e-commerce · White Friday
White Friday sale SMS template (promotional)
Send it the morning White Friday starts, then again before it ends, to customers who opted in to promotional texts. The brand comes first so the sale is recognised before the message is even opened.
Preview
Your brand
[Brand] White Friday: up to 70% off starts now and ends Sunday at midnight. Shop: [Link] Reply STOP to opt out
Variables are highlighted. Replace them with your own values before sending.
[Brand] White Friday: up to 70% off starts now and ends Sunday at midnight. Shop: [Link] Reply STOP to opt out
106 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.
Variables explained
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
[Brand] | Store name, matching your promotional sender ID | Lumi Store |
[Link] | Short link to the White Friday landing page | lumi.st/wf |
Category and compliance notes
Promotional SMS: send only to contacts who opted in, keep the opt-out instruction in every message, use a sender ID registered for promotional traffic and respect each country's sending hours.
Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time
Variations
Alternative versions of the same message, following the same channel rules.
Teaser the day before
[Brand] White Friday starts tomorrow at 10 AM with up to 70% off. Set a reminder: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 106 characters
Final hours
[Brand] White Friday ends tonight at midnight. Up to 70% off while stocks last: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 104 characters
How to use this template
- 1
Copy the text
Copy the message and keep the brand name at the start so the recipient knows who is writing.
- 2
Replace the placeholders
Map each [Placeholder] to a field in your contact list or system, keeping the message short.
- 3
Check length and encoding
Paste the final text into the SMS counter to see the segments you will pay for.
- 4
Send from a registered sender ID
Use a sender ID registered for this traffic type in each destination country.
Questions about this template
How many SMS segments is this message?
1 segment(s): the text has 106 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.
Is this promotional or transactional SMS?
Promotional. It needs consent and an opt-out, and it must be sent from a sender ID registered for promotional traffic within each country's allowed hours.
When can I send this message?
Within each country's promotional window in the recipient's local time: for example 07:00–21:00 in the UAE and 09:00–22:00 in Saudi Arabia. Use the send-time planner to check every country on your list.
Is this template available in other languages?
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.