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Manage messaging, campaigns and customer conversations in one platform

OmniChannels.ai brings your business messaging channels into one workspace, so marketing sends campaigns, support answers in one inbox, bots handle routine questions and every team reads the same delivery data.

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Sample data
New campaign
Channel
WhatsApp Telegram Email SMS
Audience
Spring offer — opted-in customers.xlsx
Approved template
spring_offer_ar_en
Schedule
Thu 10:00, recipient time zone
Schedule campaign

Upload an opted-in list, pick an approved template, preview it, then send now or on a schedule.

Sample data
Omni Inbox

Search conversations

  • LLayla H.09:42Perfect, thank you!
  • DDaniel R.09:31Do you ship to Riyadh?
  • SSara K.09:12Booking confirmed for Friday
  • OOmar F.08:57Invoice request — March
Layla H.Assigned to you
  • Hi, is my order #4821 out for delivery?
  • Yes — it left our Dubai hub this morning. You'll get a tracking link shortly.
  • Perfect, thank you!

Each channel has its own tab; agents reply with text, media, templates and attachments from one place.

Sample data
Template builder

Category

MarketingUtilityAuthentication

Hello {{1}}, your appointment is confirmed for {{2}}. Reply here if you need to reschedule.

ConfirmReschedule

Submitted for Meta review

Build WhatsApp templates with variables, media and buttons, preview them on a phone, and track approval.

Sample data
Message status · Last 30 days
  • Submitted48,200 · 100%
  • Delivered46,950 · 97%
  • Read38,120 · 79%
  • Replied6,480 · 13%
Traffic by channel
  • WhatsApp52%
  • SMS21%
  • Email12%
  • Telegram9%
  • Instagram6%
Show as table
Submitted48,200
Delivered46,950
Read38,120
Replied6,480

Filter by date, channel and campaign, then export the detailed report as CSV.

Product tour of the workspace: campaigns, inbox, templates and reports. Names, numbers and messages are sample data.

Short answer

Updated

OmniChannels.ai is an omnichannel messaging platform from BroadNet Technologies. Teams use WhatsApp Business API, SMS, RCS, voice, Facebook Messenger, Instagram, Telegram, email and push notifications from one workspace. They send campaigns, answer customers in a shared inbox with one thread per customer, run chatbots and AI agents with human handover, and set channel fallback such as WhatsApp, then RCS, then SMS. Developers use a REST API, webhooks, SMPP and an MCP server.

Trusted infrastructureOfficial Meta Business Solution ProviderGoogle RBM partnerGSMA memberISO/IEC 27001:2022ISO/IEC 27018ISO 9001:2015ISO 22301SOC 2 Type IIGDPR compliant

What the OmniChannels.ai platform includes

Each module works across the channels it supports, so your team learns one workspace instead of a separate tool per channel.

The OmniChannels.ai console on a glass screen: channel icons above a conversation list, an open customer chat and an AI assistant panel, viewed by a man in an office overlooking the city at night.

Which channels and modules are available today?

Live means you can use it now. Some channels, such as voice, are provisioned with your account team during onboarding.

ItemDetails
WhatsApp Business APIBroadNet is an official Meta Business Solution Provider. Embedded Signup, templates, Flows, catalogs, campaigns, OTP and inbox replies.
SMSTwo-way SMS, sender IDs, bulk and Unicode sending over BroadNet's direct operator connectivity, plus HLR lookup and SMPP.
RCS business messagingVerified branded sender, rich cards, carousels and suggested replies, with automatic SMS fallback. BroadNet is a Google RBM partner.
VoiceVoice OTP, IVR, outbound calls, text-to-speech and AI voice agents, provisioned with your account team.
Facebook MessengerPage connection through Meta, replies in the inbox, and bulk, personalised and scheduled sends within Meta's rules.
InstagramDMs in the inbox and API sending to people who have messaged your business.
Telegram, email and pushTelegram campaigns and replies, email over SMTP/IMAP, API or web tool, and push notifications.
Chatbots and AI agentsFlow bots and BroadNet AI agents with English and Arabic understanding and handover to a person.
Channel fallbackFallback order configured per use case, such as WhatsApp, then RCS, then SMS.
APIs, webhooks, SMPP and MCPBearer-token REST API, delivery webhooks, SMPP binds provisioned per account and an MCP server. Test access goes to your own verified numbers.
White-label for resellersBranded console, billing and reports, with multi-tenant sub-accounts and every channel above.

How a team gets started on the platform

Onboarding is guided by our team. Timing depends on Meta verification, sender registration and the integrations you need.

  1. 1

    Discovery call

    We map your channels, markets, expected volumes and who on your team sends, replies, builds bots and reports.

  2. 2

    Connect your accounts

    Link WhatsApp through Embedded Signup, connect your Facebook Page, Instagram and Telegram accounts and email sender, and register SMS sender IDs and your RCS brand.

  3. 3

    Prepare templates, bots and contacts

    Build the first templates and bot flows, submit WhatsApp templates for Meta review and import contacts who opted in.

  4. 4

    Add agents and fund the wallet

    Invite the people who will work in the inbox, set up assignment and tags, and top up the prepaid wallet.

  5. 5

    Test, then go live

    Send to an internal list, check fallback, delivery receipts and bot handover, then launch to customers.

Who the platform suits, and where it stops

A good fit when

  • You message customers on two or more channels and want one place to send, reply and report.
  • Marketing, support and engineering need to share templates, contact lists and delivery data.
  • You want bots or AI agents to handle routine questions, with people taking over the rest.
  • Your customers write in Arabic and English and your team must reply in both.
  • You resell messaging and want a white-label platform with every channel.

Good to know before you start

  • There is no instant self-serve signup or free trial; we set up your account with you and run a live demo first.
  • Some channels need third-party approval first, such as Meta business verification, RCS brand verification and SMS sender ID registration.
  • Voice is provisioned with your account team and is not part of the public REST API.
  • Instagram and Telegram only let you message people who contacted your business first.
  • AI agents need a well-maintained knowledge base and clear handover rules to give reliable answers.

Channel fallback, step by step

Send once through the platform or the API. If a step isn't delivered in time, the next channel takes over automatically, and every status comes back in one webhook format.

  1. 01

    WhatsApp

    Rich template with buttons, read receipts and replies in the inbox

  2. 02

    RCS

    Branded rich card where the handset and operator support RCS

  3. 03

    SMS

    Reaches every mobile phone over direct operator routes

  4. 04

    Voice

    A spoken code or message when text isn't getting through

Each step waits for a delivery receipt; the timeout is set per use caseOne delivery status per message comes back to your webhook

How the API fits into your stack

Your systems call one REST API with one bearer token. BroadNet routes each message over the right channel and operator, and sends delivery statuses back to your webhook.

Your app, CRM or AI agent

  • Bearer token, one base URL
  • SMPP 3.4 over TLS for high volume
  • MCP server for AI agents

BroadNet messaging API

https://api.broadnet.me
Routing and fallbackDirect operator routes

Your customer's phone

Delivery statuses to your webhook

SENTDELIVEREDREADFAILED

Questions about the OmniChannels.ai platform

What is omnichannel messaging software?

It is software that lets a business send and receive customer messages on several channels from one workspace. In OmniChannels.ai that covers WhatsApp, SMS, RCS, voice, Messenger, Instagram, Telegram, email and push, with shared campaigns, inbox, bots and reports.

Which channels can I use today?

WhatsApp Business API, SMS, RCS, voice, Facebook Messenger, Instagram, Telegram, email and push notifications are all available. Voice is provisioned with your account team, and some channels need verification by Meta, Google or local regulators first.

Does the platform include chatbots and AI?

Yes. You can run flow chatbots for menus, keywords and lookups, and AI agents powered by BroadNet AI that understand English and Arabic, use your knowledge base and tools, and hand over to a person in the inbox.

What happens if a message cannot be delivered on WhatsApp?

You can set a fallback order per use case, for example WhatsApp first, then RCS, then SMS. Delivery statuses from every channel are normalised into one webhook format for your systems.

How do I pay for messages?

Message usage is paid from a prepaid wallet that you top up. Platform fees, channel charges and Meta's WhatsApp charges are shown as separate items so you can see what each part costs.

Can I connect the platform to my own systems?

Yes. There is a REST API with an OpenAPI spec and TypeScript SDK, delivery webhooks, SMPP 3.4 for high volume and an MCP server for AI agents. Test access sends to your own verified numbers.

Who is behind OmniChannels.ai?

OmniChannels.ai is a product of BroadNet Technologies, a telecom messaging company headquartered in Dubai and in business since 2003, with direct connections to more than 1,000 operators and aggregators.

Guides on this topic

Explore more of the platform

See the platform with your channels

Tell us which channels, markets and teams you need to connect. A specialist will walk you through the workspace for your case.

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