Shorter version
[Brand]: Eid Mubarak! 25% off Eid outfits with code EID25 until [Date]: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 94 characters
Send it in the last days of Ramadan, when shoppers buy new outfits for Eid. A personal greeting and a single code with an end date make the offer easy to act on from the message itself.
[Brand]: Eid Mubarak, [Name]! Celebrate with 25% off your Eid outfits using code EID25 until [Date]. Shop: [Link] Reply STOP to opt out
Variables are highlighted. Replace them with your own values before sending.
[Brand]: Eid Mubarak, [Name]! Celebrate with 25% off your Eid outfits using code EID25 until [Date]. Shop: [Link] Reply STOP to opt out
127 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
[Brand] | Store name or registered sender ID | Lumi Store |
[Name] | Customer's first name | Yousef |
[Date] | Last day the code is valid, written short | 9 April |
[Link] | Short link to the Eid edit or sale page | lumi.st/eid |
Promotional SMS: send only to contacts who opted in, keep the opt-out instruction in every message, use a sender ID registered for promotional traffic and respect each country's sending hours.
Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time
Alternative versions of the same message, following the same channel rules.
[Brand]: Eid Mubarak! 25% off Eid outfits with code EID25 until [Date]: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 94 characters
[Brand]: Eid Mubarak, [Name]! Order your Eid outfits by [Date] for free delivery before Eid. Shop: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 119 characters
[Brand]: [Name], last chance! Your 25% Eid discount (code EID25) ends tonight. Shop: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 107 characters
Copy the text
Copy the message and keep the brand name at the start so the recipient knows who is writing.
Replace the placeholders
Map each [Placeholder] to a field in your contact list or system, keeping the message short.
Check length and encoding
Paste the final text into the SMS counter to see the segments you will pay for.
Send from a registered sender ID
Use a sender ID registered for this traffic type in each destination country.
1 segment(s): the text has 127 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.
Promotional. It needs consent and an opt-out, and it must be sent from a sender ID registered for promotional traffic within each country's allowed hours.
Within each country's promotional window in the recipient's local time: for example 07:00–21:00 in the UAE and 09:00–22:00 in Saudi Arabia. Use the send-time planner to check every country on your list.
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.
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