Skip to content
OmniChannels.ai
SMSTransactionalGovernment and utilities · Payment reminder

Utility bill issued SMS template (transactional)

Send it the day a monthly bill is issued. Putting the amount, due date and a payment link in one short SMS speeds up payment and reduces calls to the contact centre.

Preview

Your brand

[Utility]: Your [Month] bill for account [Account] is [Amount], due on [Date]. Pay easily: [Link]

Variables are highlighted. Replace them with your own values before sending.

[Utility]: Your [Month] bill for account [Account] is [Amount], due on [Date]. Pay easily: [Link]

85 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.

Variables explained

What to put in each variable, with an example value.

VariableWhat it isExample
[Utility]Utility or authority name matching the registered sender IDCityPower
[Month]Billing monthMay
[Account]Account or contract number, partly masked if you prefer****4821
[Amount]Bill amount with currencyAED 612.40
[Date]Payment due date15 June
[Link]Official payment link on your own domaincitypower.ae/pay

Category and compliance notes

Transactional SMS: it must relate to something the customer did or owns. Keep it free of offers and promotional links, or operators may filter it as promotional traffic and apply quiet hours.

Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time

Variations

Alternative versions of the same message, following the same channel rules.

  • Due soon reminder

    [Utility]: Reminder: your bill of [Amount] for account [Account] is due on [Date]. Pay now to avoid late fees: [Link]

    1 SMS segments · GSM-7 · 107 characters

    Check length
  • Paid confirmation

    [Utility]: Thank you. We have received your payment of [Amount] for account [Account]. Reference: [Reference].

    1 SMS segments · GSM-7 · 102 characters

    Check length
  • With usage

    [Utility]: Your [Month] bill for account [Account] is [Amount] ([Usage] kWh). Due [Date]. View and pay: [Link]

    1 SMS segments · GSM-7 · 96 characters

    Check length

How to use this template

  1. 1

    Copy the text

    Copy the message and keep the brand name at the start so the recipient knows who is writing.

  2. 2

    Replace the placeholders

    Map each [Placeholder] to a field in your contact list or system, keeping the message short.

  3. 3

    Check length and encoding

    Paste the final text into the SMS counter to see the segments you will pay for.

  4. 4

    Send from a registered sender ID

    Use a sender ID registered for this traffic type in each destination country.

Questions about this template

How many SMS segments is this message?

1 segment(s): the text has 85 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.

Is this promotional or transactional SMS?

Transactional. It relates to a specific order, account or appointment, so it can be sent around the clock as long as it carries no promotional content.

When can I send this message?

Any time. Transactional and OTP messages are delivered 24/7; time-of-day windows such as 07:00–21:00 in the UAE or 09:00–22:00 in Saudi Arabia apply to promotional traffic.

Is this template available in other languages?

Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.