Due soon reminder
[Utility]: Reminder: your bill of [Amount] for account [Account] is due on [Date]. Pay now to avoid late fees: [Link]
1 SMS segments · GSM-7 · 107 characters
Send it the day a monthly bill is issued. Putting the amount, due date and a payment link in one short SMS speeds up payment and reduces calls to the contact centre.
[Utility]: Your [Month] bill for account [Account] is [Amount], due on [Date]. Pay easily: [Link]
Variables are highlighted. Replace them with your own values before sending.
[Utility]: Your [Month] bill for account [Account] is [Amount], due on [Date]. Pay easily: [Link]
85 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
[Utility] | Utility or authority name matching the registered sender ID | CityPower |
[Month] | Billing month | May |
[Account] | Account or contract number, partly masked if you prefer | ****4821 |
[Amount] | Bill amount with currency | AED 612.40 |
[Date] | Payment due date | 15 June |
[Link] | Official payment link on your own domain | citypower.ae/pay |
Transactional SMS: it must relate to something the customer did or owns. Keep it free of offers and promotional links, or operators may filter it as promotional traffic and apply quiet hours.
Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time
Alternative versions of the same message, following the same channel rules.
[Utility]: Reminder: your bill of [Amount] for account [Account] is due on [Date]. Pay now to avoid late fees: [Link]
1 SMS segments · GSM-7 · 107 characters
[Utility]: Thank you. We have received your payment of [Amount] for account [Account]. Reference: [Reference].
1 SMS segments · GSM-7 · 102 characters
[Utility]: Your [Month] bill for account [Account] is [Amount] ([Usage] kWh). Due [Date]. View and pay: [Link]
1 SMS segments · GSM-7 · 96 characters
Copy the text
Copy the message and keep the brand name at the start so the recipient knows who is writing.
Replace the placeholders
Map each [Placeholder] to a field in your contact list or system, keeping the message short.
Check length and encoding
Paste the final text into the SMS counter to see the segments you will pay for.
Send from a registered sender ID
Use a sender ID registered for this traffic type in each destination country.
1 segment(s): the text has 85 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.
Transactional. It relates to a specific order, account or appointment, so it can be sent around the clock as long as it carries no promotional content.
Any time. Transactional and OTP messages are delivered 24/7; time-of-day windows such as 07:00–21:00 in the UAE or 09:00–22:00 in Saudi Arabia apply to promotional traffic.
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.
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