Shorter version
Welcome to {{1}}, {{2}}! Your account ending {{3}} is active and ready to use in our app.
10:24
- Open the app
89 / 1,024 characters
WhatsAppUtilityBanking and finance · Welcome
New account welcome WhatsApp template for banks (utility)
Send it as soon as a new account is opened. It confirms the account is active, sets expectations for card delivery and points customers to the app, so their first days run smoothly.
Preview
Your brand
Welcome to {{1}}, {{2}}! Your account ending {{3}} is now active. Your debit card will be delivered within 5 working days, and you can start banking in our app right away.
10:24
- Open the app
Variables are highlighted. Replace them with your own values before sending.
Welcome to {{1}}, {{2}}! Your account ending {{3}} is now active. Your debit card will be delivered within 5 working days, and you can start banking in our app right away.
Buttons: Open the app
Variables explained
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
{{1}} | Bank name | Gulf First Bank |
{{2}} | Customer's first name | Mariam |
{{3}} | Last four digits of the new account number | 7730 |
Category and compliance notes
Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.
Variations
Alternative versions of the same message, following the same channel rules.
Card on its way
Welcome to {{1}}, {{2}}. Your debit card ending {{3}} has been dispatched. Once it arrives, activate it in the app before your first purchase.
10:24
- Activate card
- Open the app
142 / 1,024 characters
Next steps checklist
Welcome to {{1}}, {{2}}! Your account ending {{3}} is now active. Next steps: set up your app login, add a beneficiary and turn on transaction alerts.
10:24
- Open the app
- Contact us
150 / 1,024 characters
How to use this template
- 1
Copy the template
Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
- 2
Add sample values
Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
- 3
Submit it for approval
Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
- 4
Send it
Once approved, send it from your campaigns or trigger it from your systems over the API.
Questions about this template
Which WhatsApp category is this template?
Utility. It confirms or updates a specific order, account or booking. If you add an offer or a promotional link, Meta will recategorise it as marketing.
How long is this WhatsApp template?
The body has 171 characters of the 1,024 WhatsApp allows, with 3 variable(s) and 1 button(s).
Do I need opt-in to send this template?
Yes. WhatsApp requires opt-in before a business starts a conversation, including for utility messages such as order and account updates. Collect it at checkout or sign-up.
Is this template available in other languages?
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.