Without a discount
Hi {{1}}, you left {{2}} in your cart. It is still saved for you, but popular items sell out fast. Complete your order whenever you are ready.
10:24
- Complete my order
- Stop promotions
142 / 1,024 characters
WhatsAppMarketingRetail and e-commerce · Re-engagement
Abandoned cart WhatsApp template (marketing)
Send it a few hours after a shopper leaves items in the cart without paying. A personal nudge with the product name and a delivery incentive brings back buyers who were simply interrupted.
Preview
Your brand
Hi {{1}}, you left {{2}} in your cart. We have saved it for you. Complete your order today and get free delivery with code {{3}} at checkout.
10:24
- Complete my order
- Stop promotions
Variables are highlighted. Replace them with your own values before sending.
Hi {{1}}, you left {{2}} in your cart. We have saved it for you. Complete your order today and get free delivery with code {{3}} at checkout.
Buttons: Complete my order · Stop promotions
Variables explained
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
{{1}} | Customer's first name | Layla |
{{2}} | Product name, or the first item plus a count such as "and 2 more items" | the linen midi dress |
{{3}} | Discount or free-delivery code they enter at checkout | FREESHIP |
Category and compliance notes
Meta classifies this as a marketing template: it promotes, re-engages or announces. Send it only to people who opted in to hear from you on WhatsApp, keep the opt-out quick reply, and expect it to be billed at the marketing rate and subject to Meta's per-user marketing limits.
Variations
Alternative versions of the same message, following the same channel rules.
Time-limited discount
Hi {{1}}, still thinking about {{2}}? Use code {{3}} in the next 24 hours to get {{4}} off your order.
10:24
- Use my code
- Stop promotions
102 / 1,024 characters
Offer help instead
Hi {{1}}, we noticed you did not finish checking out {{2}}. Any questions about size, delivery or payment? Reply here and our team will help.
10:24
- Complete my order
- Ask a question
- Stop promotions
141 / 1,024 characters
How to use this template
- 1
Copy the template
Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
- 2
Add sample values
Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
- 3
Submit it for approval
Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
- 4
Send it
Once approved, send it from your campaigns or trigger it from your systems over the API.
Questions about this template
Which WhatsApp category is this template?
Marketing. It promotes an offer, a product or a re-engagement, so Meta bills it at the marketing rate, it needs opt-in and it counts towards the per-user marketing message limits.
How long is this WhatsApp template?
The body has 141 characters of the 1,024 WhatsApp allows, with 3 variable(s) and 2 button(s).
Do I need opt-in to send this template?
Yes. WhatsApp requires opt-in before you message someone, and marketing templates also need a clear way to stop promotions, which is why the template keeps the opt-out button.
Is this template available in other languages?
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.