Shorter version
[Brand]: Weekend sale, up to 40% off, Thu-Sat only. Shop: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 82 characters
SMSPromotionalRetail and e-commerce · Promotion
Weekend sale SMS template (promotional)
Send it on Wednesday evening or Thursday morning to opted-in customers before a short sale. The tight Thu-Sat window and direct shop link create urgency without a long message.
Preview
Your brand
[Brand]: Weekend sale! Up to 40% off selected fashion and home items, Thu-Sat only. Shop now: [Link] Reply STOP to opt out
Variables are highlighted. Replace them with your own values before sending.
[Brand]: Weekend sale! Up to 40% off selected fashion and home items, Thu-Sat only. Shop now: [Link] Reply STOP to opt out
118 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.
Variables explained
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
[Brand] | Store name, ideally the same as your registered promotional sender ID | Lumi Store |
[Link] | Short link to the sale landing page, with UTM tags if you track campaigns | lumi.st/sale |
Category and compliance notes
Promotional SMS: send only to contacts who opted in, keep the opt-out instruction in every message, use a sender ID registered for promotional traffic and respect each country's sending hours.
Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time
Variations
Alternative versions of the same message, following the same channel rules.
Last-day reminder
[Brand]: Last day! Our weekend sale ends tonight at midnight. Up to 40% off fashion and home: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 118 characters
With members' code
[Brand]: Weekend sale for members: an extra 10% off with code WKND10, Thu-Sat. Shop: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 109 characters
How to use this template
- 1
Copy the text
Copy the message and keep the brand name at the start so the recipient knows who is writing.
- 2
Replace the placeholders
Map each [Placeholder] to a field in your contact list or system, keeping the message short.
- 3
Check length and encoding
Paste the final text into the SMS counter to see the segments you will pay for.
- 4
Send from a registered sender ID
Use a sender ID registered for this traffic type in each destination country.
Questions about this template
How many SMS segments is this message?
1 segment(s): the text has 118 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.
Is this promotional or transactional SMS?
Promotional. It needs consent and an opt-out, and it must be sent from a sender ID registered for promotional traffic within each country's allowed hours.
When can I send this message?
Within each country's promotional window in the recipient's local time: for example 07:00–21:00 in the UAE and 09:00–22:00 in Saudi Arabia. Use the send-time planner to check every country on your list.
Is this template available in other languages?
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.