With emergency number
[Entity]: Happy UAE National Day! Our centres are closed from [Date] to [Date]. For emergencies call [Phone], 24/7.
1 SMS segments · GSM-7 · 107 characters
Send it a few days before the National Day holiday. It shares the greeting, sets clear closure dates and points people to digital channels so urgent requests are not left waiting.
[Entity]: Happy UAE National Day! Our service centres will be closed from [Date] to [Date]. Digital services remain available 24/7: [Link]
Variables are highlighted. Replace them with your own values before sending.
[Entity]: Happy UAE National Day! Our service centres will be closed from [Date] to [Date]. Digital services remain available 24/7: [Link]
130 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
[Entity] | Authority or company name matching the sender ID | CityPower |
[Date] | First and last day of the closure; the same token is used twice, so fill each in turn | 2 December |
[Link] | Link to your app or e-services portal | citypower.ae/app |
Transactional SMS: it must relate to something the customer did or owns. Keep it free of offers and promotional links, or operators may filter it as promotional traffic and apply quiet hours.
Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time
Alternative versions of the same message, following the same channel rules.
[Entity]: Happy UAE National Day! Our centres are closed from [Date] to [Date]. For emergencies call [Phone], 24/7.
1 SMS segments · GSM-7 · 107 characters
[Entity]: Our service centres reopen on [Date] at [Time]. Thank you for using our digital services during the National Day holiday.
1 SMS segments · GSM-7 · 125 characters
[Entity]: Happy UAE National Day! Centres closed [Date]-[Date]. Pay bills and track requests anytime in our app: [Link]
1 SMS segments · GSM-7 · 111 characters
Copy the text
Copy the message and keep the brand name at the start so the recipient knows who is writing.
Replace the placeholders
Map each [Placeholder] to a field in your contact list or system, keeping the message short.
Check length and encoding
Paste the final text into the SMS counter to see the segments you will pay for.
Send from a registered sender ID
Use a sender ID registered for this traffic type in each destination country.
1 segment(s): the text has 130 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.
Transactional. It relates to a specific order, account or appointment, so it can be sent around the clock as long as it carries no promotional content.
Any time. Transactional and OTP messages are delivered 24/7; time-of-day windows such as 07:00–21:00 in the UAE or 09:00–22:00 in Saudi Arabia apply to promotional traffic.
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.
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