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SMSTransactionalGovernment and utilities · UAE National Day

UAE National Day closure notice SMS template (transactional)

Send it a few days before the National Day holiday. It shares the greeting, sets clear closure dates and points people to digital channels so urgent requests are not left waiting.

Preview

Your brand

[Entity]: Happy UAE National Day! Our service centres will be closed from [Date] to [Date]. Digital services remain available 24/7: [Link]

Variables are highlighted. Replace them with your own values before sending.

[Entity]: Happy UAE National Day! Our service centres will be closed from [Date] to [Date]. Digital services remain available 24/7: [Link]

130 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.

Variables explained

What to put in each variable, with an example value.

VariableWhat it isExample
[Entity]Authority or company name matching the sender IDCityPower
[Date]First and last day of the closure; the same token is used twice, so fill each in turn2 December
[Link]Link to your app or e-services portalcitypower.ae/app

Category and compliance notes

Transactional SMS: it must relate to something the customer did or owns. Keep it free of offers and promotional links, or operators may filter it as promotional traffic and apply quiet hours.

Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time

Variations

Alternative versions of the same message, following the same channel rules.

  • With emergency number

    [Entity]: Happy UAE National Day! Our centres are closed from [Date] to [Date]. For emergencies call [Phone], 24/7.

    1 SMS segments · GSM-7 · 107 characters

    Check length
  • Reopening notice

    [Entity]: Our service centres reopen on [Date] at [Time]. Thank you for using our digital services during the National Day holiday.

    1 SMS segments · GSM-7 · 125 characters

    Check length
  • Greeting with app

    [Entity]: Happy UAE National Day! Centres closed [Date]-[Date]. Pay bills and track requests anytime in our app: [Link]

    1 SMS segments · GSM-7 · 111 characters

    Check length

How to use this template

  1. 1

    Copy the text

    Copy the message and keep the brand name at the start so the recipient knows who is writing.

  2. 2

    Replace the placeholders

    Map each [Placeholder] to a field in your contact list or system, keeping the message short.

  3. 3

    Check length and encoding

    Paste the final text into the SMS counter to see the segments you will pay for.

  4. 4

    Send from a registered sender ID

    Use a sender ID registered for this traffic type in each destination country.

Questions about this template

How many SMS segments is this message?

1 segment(s): the text has 130 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.

Is this promotional or transactional SMS?

Transactional. It relates to a specific order, account or appointment, so it can be sent around the clock as long as it carries no promotional content.

When can I send this message?

Any time. Transactional and OTP messages are delivered 24/7; time-of-day windows such as 07:00–21:00 in the UAE or 09:00–22:00 in Saudi Arabia apply to promotional traffic.

Is this template available in other languages?

Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.