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WhatsAppMarketingTravel and hospitality · Feedback and NPS

Post-stay review request WhatsApp template (marketing)

Send it on the day of checkout or the day after, while the stay is still fresh. A short, personal request gets more ratings, and unhappy guests can tell you directly instead of posting online first.

Preview

Your brand

Thank you for staying with us, {{1}}. We hope you enjoyed your time at {{2}}. Could you take a minute to tell us how we did?

10:24

  • Rate my stay
  • Stop promotions

Variables are highlighted. Replace them with your own values before sending.

Thank you for staying with us, {{1}}. We hope you enjoyed your time at {{2}}. Could you take a minute to tell us how we did?

Buttons: Rate my stay · Stop promotions

Variables explained

What to put in each variable, with an example value.

VariableWhat it isExample
{{1}}Guest's first nameMichael
{{2}}Hotel or property nameMarina Bay Hotel

Category and compliance notes

Meta classifies this as a marketing template: it promotes, re-engages or announces. Send it only to people who opted in to hear from you on WhatsApp, keep the opt-out quick reply, and expect it to be billed at the marketing rate and subject to Meta's per-user marketing limits.

Variations

Alternative versions of the same message, following the same channel rules.

  • Shorter version

    Thanks for staying with us, {{1}}. How was your time at {{2}}? Tap below to rate your stay.

    10:24

    • Rate my stay
    • Stop promotions

    91 / 1,024 characters

  • Public review request

    Thank you for choosing {{1}}, {{2}}. If you enjoyed your stay, a short review on {{3}} would mean a lot to our team.

    10:24

    • Write a review
    • Stop promotions

    116 / 1,024 characters

  • With return-stay offer

    Thank you for staying with us, {{1}}. Share your feedback about {{2}} and get {{3}} off your next stay when you book direct.

    10:24

    • Rate my stay
    • Stop promotions

    124 / 1,024 characters

How to use this template

  1. 1

    Copy the template

    Copy the body, footer and buttons exactly as shown, including the {{1}} variables.

  2. 2

    Add sample values

    Meta asks for a sample value for every variable when you submit, so use the examples in the table above.

  3. 3

    Submit it for approval

    Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.

  4. 4

    Send it

    Once approved, send it from your campaigns or trigger it from your systems over the API.

Questions about this template

Which WhatsApp category is this template?

Marketing. It promotes an offer, a product or a re-engagement, so Meta bills it at the marketing rate, it needs opt-in and it counts towards the per-user marketing message limits.

How long is this WhatsApp template?

The body has 124 characters of the 1,024 WhatsApp allows, with 2 variable(s) and 2 button(s).

Do I need opt-in to send this template?

Yes. WhatsApp requires opt-in before you message someone, and marketing templates also need a clear way to stop promotions, which is why the template keeps the opt-out button.

Is this template available in other languages?

Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.