Shorter version
Hi {{1}}, parcel {{2}} arrives tomorrow. Amount due: {{3}}. You can pay online now or pay the driver on delivery.
10:24
- Pay online
113 / 1,024 characters
Send it the day before a cash-on-delivery parcel goes out. Offering online payment shortens the handover at the door, reduces cash handling for drivers and lowers refusals on delivery.
Hi {{1}}, your parcel {{2}} will arrive tomorrow. The amount due on delivery is {{3}}. To save time, you can pay online now instead of paying the driver.
10:24
Variables are highlighted. Replace them with your own values before sending.
Hi {{1}}, your parcel {{2}} will arrive tomorrow. The amount due on delivery is {{3}}. To save time, you can pay online now instead of paying the driver.
Buttons: Pay online
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
{{1}} | Customer's first name | Omar |
{{2}} | Tracking or order number | SP4829301AE |
{{3}} | Amount due on delivery, with currency | AED 249.00 |
Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.
Alternative versions of the same message, following the same channel rules.
Hi {{1}}, parcel {{2}} arrives tomorrow. Amount due: {{3}}. You can pay online now or pay the driver on delivery.
10:24
113 / 1,024 characters
Hi {{1}}, your parcel {{2}} will arrive tomorrow with {{3}} due on delivery. Our driver accepts cash and card, or you can pay online now.
10:24
137 / 1,024 characters
Hi {{1}}, your parcel {{2}} is due tomorrow and {{3}} is payable on delivery. If paying cash, please have the exact amount ready, as drivers carry limited change.
10:24
162 / 1,024 characters
Copy the template
Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
Add sample values
Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
Submit it for approval
Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
Send it
Once approved, send it from your campaigns or trigger it from your systems over the API.
Utility. It confirms or updates a specific order, account or booking. If you add an offer or a promotional link, Meta will recategorise it as marketing.
The body has 153 characters of the 1,024 WhatsApp allows, with 3 variable(s) and 1 button(s).
Yes. WhatsApp requires opt-in before a business starts a conversation, including for utility messages such as order and account updates. Collect it at checkout or sign-up.
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.
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