With price
Hi {{1}}, a new {{2}} in {{3}} has just been listed at {{4}}. It matches your saved search. Want to see it before it goes?
10:24
- View listing
- Book a viewing
- Stop promotions
122 / 1,024 characters
Send it to opted-in leads when a property that fits their saved criteria comes on the market. Being first with the photos and a viewing button wins viewings in a fast-moving market.
Hi {{1}}, a new {{2}} has just been listed in {{3}} within your budget. Would you like to see the photos and floor plan or book a viewing?
10:24
Variables are highlighted. Replace them with your own values before sending.
Hi {{1}}, a new {{2}} has just been listed in {{3}} within your budget. Would you like to see the photos and floor plan or book a viewing?
Buttons: View listing · Book a viewing · Stop promotions
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
{{1}} | Lead's first name | Priya |
{{2}} | Property type and size | 3-bedroom townhouse |
{{3}} | Community or area | Arabian Ranches |
Meta classifies this as a marketing template: it promotes, re-engages or announces. Send it only to people who opted in to hear from you on WhatsApp, keep the opt-out quick reply, and expect it to be billed at the marketing rate and subject to Meta's per-user marketing limits.
Alternative versions of the same message, following the same channel rules.
Hi {{1}}, a new {{2}} in {{3}} has just been listed at {{4}}. It matches your saved search. Want to see it before it goes?
10:24
122 / 1,024 characters
Hi {{1}}, we are holding an open house for a new {{2}} in {{3}} on {{4}}. Drop by any time, or book a private slot below.
10:24
121 / 1,024 characters
Hi {{1}}, good news: the {{2}} in {{3}} you looked at has been reduced to {{4}}. Would you like to arrange a viewing?
10:24
117 / 1,024 characters
Copy the template
Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
Add sample values
Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
Submit it for approval
Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
Send it
Once approved, send it from your campaigns or trigger it from your systems over the API.
Marketing. It promotes an offer, a product or a re-engagement, so Meta bills it at the marketing rate, it needs opt-in and it counts towards the per-user marketing message limits.
The body has 138 characters of the 1,024 WhatsApp allows, with 3 variable(s) and 3 button(s).
Yes. WhatsApp requires opt-in before you message someone, and marketing templates also need a clear way to stop promotions, which is why the template keeps the opt-out button.
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.
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