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WhatsAppMarketingReal estate · Promotion

New property listing alert WhatsApp template (marketing)

Send it to opted-in leads when a property that fits their saved criteria comes on the market. Being first with the photos and a viewing button wins viewings in a fast-moving market.

Preview

Your brand

Hi {{1}}, a new {{2}} has just been listed in {{3}} within your budget. Would you like to see the photos and floor plan or book a viewing?

10:24

  • View listing
  • Book a viewing
  • Stop promotions

Variables are highlighted. Replace them with your own values before sending.

Hi {{1}}, a new {{2}} has just been listed in {{3}} within your budget. Would you like to see the photos and floor plan or book a viewing?

Buttons: View listing · Book a viewing · Stop promotions

Variables explained

What to put in each variable, with an example value.

VariableWhat it isExample
{{1}}Lead's first namePriya
{{2}}Property type and size3-bedroom townhouse
{{3}}Community or areaArabian Ranches

Category and compliance notes

Meta classifies this as a marketing template: it promotes, re-engages or announces. Send it only to people who opted in to hear from you on WhatsApp, keep the opt-out quick reply, and expect it to be billed at the marketing rate and subject to Meta's per-user marketing limits.

Variations

Alternative versions of the same message, following the same channel rules.

  • With price

    Hi {{1}}, a new {{2}} in {{3}} has just been listed at {{4}}. It matches your saved search. Want to see it before it goes?

    10:24

    • View listing
    • Book a viewing
    • Stop promotions

    122 / 1,024 characters

  • Open house invite

    Hi {{1}}, we are holding an open house for a new {{2}} in {{3}} on {{4}}. Drop by any time, or book a private slot below.

    10:24

    • Book a viewing
    • Stop promotions

    121 / 1,024 characters

  • Price drop

    Hi {{1}}, good news: the {{2}} in {{3}} you looked at has been reduced to {{4}}. Would you like to arrange a viewing?

    10:24

    • Book a viewing
    • Stop promotions

    117 / 1,024 characters

How to use this template

  1. 1

    Copy the template

    Copy the body, footer and buttons exactly as shown, including the {{1}} variables.

  2. 2

    Add sample values

    Meta asks for a sample value for every variable when you submit, so use the examples in the table above.

  3. 3

    Submit it for approval

    Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.

  4. 4

    Send it

    Once approved, send it from your campaigns or trigger it from your systems over the API.

Questions about this template

Which WhatsApp category is this template?

Marketing. It promotes an offer, a product or a re-engagement, so Meta bills it at the marketing rate, it needs opt-in and it counts towards the per-user marketing message limits.

How long is this WhatsApp template?

The body has 138 characters of the 1,024 WhatsApp allows, with 3 variable(s) and 3 button(s).

Do I need opt-in to send this template?

Yes. WhatsApp requires opt-in before you message someone, and marketing templates also need a clear way to stop promotions, which is why the template keeps the opt-out button.

Is this template available in other languages?

Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.