Build a messaging business on the OmniChannels.ai platform
Whether you want to introduce clients, sell WhatsApp, SMS, RCS and voice under your own brand or interconnect traffic at wholesale, there is a tier designed for the way you already work, and a path to the next one as you grow.
Illustrative reseller console under a partner's own brand, showing client sub-accounts with their channels and credit status. Sample data only.
Short answer
Updated
The OmniChannels.ai partner programme, run by BroadNet Technologies, has four tiers: Relay for referral partners, Launch for resellers, Signature for white-label partners and Backbone for wholesale and carrier partners. Agencies and technology companies join at Launch or Signature. Partners get onboarding, training, a sales enablement kit and deal registration; higher tiers add a dedicated partner manager, co-marketing and shared leads. Wholesale rates are volume-based and quoted by sales.
What every partner gets
The baseline on every tier, from a single referral to a carrier interconnect. Rates, tiers and any revenue share are agreed per partner in the partner agreement.
A named contact, then a dedicated manager
Every partner has a named contact on the partner team. Signature and Backbone partners get a dedicated manager who owns commercials, onboarding, escalations and regular performance reviews.
Solution-architect time
Engineers help you design integrations, SMPP binds, webhooks and channel fallback for your clients, so your first deployments are built correctly.
Onboarding, training and certification
Your sales, support and technical staff learn the console, the APIs and the channel rules from Meta, Google and operators, and Signature partners can certify their technical team.
A sales enablement kit
Pitch material, channel explainers and solution outlines for your prospects, a rebrandable version for white-label partners, and joint calls with our specialists on larger deals.
Deal registration
Register an opportunity once and it stays attributed to you through the sales cycle, so the opportunity stays yours and is not worked around you.
Wholesale rates tiered by volume
Resellers and wholesale partners buy at volume-based wholesale rates, quoted by sales per destination and channel. A larger committed volume usually unlocks a better rate tier.
Your own markup and invoices
Set retail prices on top of your wholesale cost, per client and per route, and invoice clients under your own brand and terms.
Revenue share for referrals
Referral and technology partners earn a revenue share or commission on the business they introduce, as defined in the partner agreement.
Every channel on one platform
WhatsApp, SMS, RCS, Voice, Messenger, Instagram, Telegram, Email and Push, delivered by a Meta Business Solution Provider and Google RBM partner.
Four partner tiers, one platform
Each tier adds more ownership: of the client, then the brand, then the pricing, and finally the traffic itself. Start where your business is today and move up as it grows.
- Referral partner
Relay
Introduce clients. We sell, deliver and support them.
Who it's for
Consultants, IT advisers, system integrators and anyone who knows businesses that need messaging but does not want to bill or support it.
What's required
- A signed referral agreement
- Introductions registered with the partner team
- No volume commitment
- Reseller
Launch
Sell every channel to your clients, at your own prices.
Who it's for
Agencies, software houses and IT resellers starting a messaging line, who want to own the client and the margin before a full rebrand.
What's required
- Company registration and partner due diligence
- A prepaid partner balance to start
- Sales and support staff trained on the channels you sell
- White-label partner
Signature
Your brand, your domain, your platform. We stay invisible.
Who it's for
Telecom resellers, MVNOs, software vendors and larger agencies that run messaging as their own product and brand.
What's required
- A monthly volume commitment agreed with sales
- A domain and brand assets for your console
- A first-line support team for your clients
- Wholesale and carrier partner
Backbone
Interconnect at wholesale for A2P SMS and voice.
Who it's for
Carriers, aggregators and large platforms that move high A2P SMS or voice volumes and need a direct interconnect.
What's required
- An interconnect agreement and technical review
- A volume commitment agreed with sales
- A NOC contact for traffic and quality management
Compare the tiers
What each tier includes. Rates, commercial terms and any revenue share are agreed per partner and quoted by sales.
| Benefit | RelayReferral partner | LaunchReseller | SignatureWhite-label partner | BackboneWholesale and carrier partner |
|---|---|---|---|---|
| Client relationship and billing | BroadNet sells, bills and supports the client | You | You | You |
| Branding | Not included | Your brand on the console, reports and invoices | Full white-label on your own domain, including login page and API | White-label console on request |
| Client sub-accounts | Not included | Included | Included | On request |
| Pricing control | BroadNet prices the client; you are rewarded under the referral agreement | Your retail prices per client and route | Your retail prices and per-route markup, with a margin view | Volume-based wholesale rates per destination, quoted by sales |
| Channels | All channels, sold by BroadNet | All channels | All channels, plus dedicated SMPP binds | A2P SMS and voice termination |
| API and automation | Not included | REST API, webhooks, reseller API and MCP server | Everything in Launch, with the API under your brand | SMPP 3.4 over TLS or HTTP API |
| Demo tenant and test access | Guided demos run by our team | Included | A branded demo tenant | Test traffic before production |
| Training and certification | Product briefing | Sales and support training | Sales, support and technical certification | Technical onboarding for your NOC |
| Sales enablement kit | Referral kit | Pitch material and channel explainers | A rebrandable kit under your own name | Not included |
| Co-marketing | Not included | Joint content on request | Joint campaigns, events and content | Not included |
| Deal registration and lead sharing | Deal registration | Deal registration | Deal registration and shared leads in your market | Not included |
| Support | BroadNet supports referred clients directly | Second-line support behind your team | Priority second-line support with escalation to engineering | NOC-to-NOC support |
| Partner management | Partner team contact | Named partner manager | Dedicated partner manager and solution architect | Dedicated account manager |
Tier placement is agreed during scoping and reviewed with your partner manager as your business grows. Agencies and technology partners join at Launch or Signature, depending on whether they bill clients under their own brand.
Model your marginTry the reseller margin calculator with your own wholesale and retail prices.Which partner type fits you
Partner types describe how you reach clients; tiers describe how much you own. If you are unsure, apply anyway and the partner team will match you during scoping.
| Item | Details |
|---|---|
| Reseller and white-label | For telecom resellers, MVNOs, software vendors and regional distributors who want to sell messaging as their own product. You get a branded console, client sub-accounts, a reseller API and wholesale rates with your own retail pricing. |
| Wholesale, aggregator and carrier | For carriers, aggregators and large platforms moving high A2P SMS or voice volumes. You get direct SMPP interconnect over TLS, per-route quality reporting, delivery receipts and CDR-based settlement. |
| Technology and ISV | For CRM, commerce, fintech and contact-centre vendors who want messaging inside their product. You get API and SDK access, integration support from solution architects and joint go-to-market. |
| Agency | For marketing, CX and digital agencies that run campaigns and customer service for clients. You get client sub-accounts, campaign and inbox tools, and specialist support on WhatsApp and RCS launches. |
| Referral | For consultants and advisers who know businesses that need messaging but do not want to deliver or bill it. You introduce the client, we sell and serve them, and you earn a revenue share on qualified business. |
How to become a partner
Every application is reviewed by the partner team. The pace after that depends mostly on agreeing commercials and, for resellers, setting up your brand.
- 1
Apply
Tell us about your company, the markets you serve, the channels your clients ask for and the partner type you have in mind.
- 2
Scope and match
Your partner manager confirms the right track, walks through the commercial model and agrees a joint plan with targets that make sense for both sides.
- 3
Onboard
Sign the partner agreement, receive console and test access, connect your systems and train your team on the channels you will sell.
- 4
Go live and grow
Move your first clients to production, register new deals as they come in and review volume, quality and pipeline with your partner manager.
Is the partner programme right for you?
A good fit when
- Your clients already ask you for WhatsApp, SMS, RCS or voice, and you would rather sell it than refer it away.
- You want to own the client relationship and the margin, without building operator connections or a messaging platform.
- You sell into the GCC, the wider Middle East or other regions where Arabic and English messaging matter.
- You need a partner with engineers who will join technical calls with your clients.
Good to know before you start
- Meta, Google and mobile operators still approve your clients' senders, templates and agents; no partner tier bypasses those reviews.
- Sender ID registration rules differ by country, and some markets need documents from each end client before traffic can start.
- Postpaid billing and credit limits are subject to a credit review; most partners start prepaid.
- Rates and partner terms are not published; they are agreed per partner based on markets, channels and committed volume.
How the white-label model works
We run the network, the platform and the compliance. You own the brand, the prices and the customer relationship. Your clients only ever see your name.
BroadNet network and platform
Direct operator connections, routing, sender ID registration, platform engineering and second-line support.
Your brand
Your console on your domain, your logo and colours, your rate cards, invoices and delivery reports, plus the reseller API.
Your clients
A sub-account per client, each with its own credit, sender IDs, users and webhooks, on every channel.
Partner programme questions
What partner tiers does OmniChannels.ai offer?
Four. Relay is for referral partners who introduce clients; Launch is for resellers who sell under their own account and prices; Signature is full white-label on your own domain; Backbone is wholesale and carrier interconnect for A2P SMS and voice. Each tier adds ownership of the client, the brand, the pricing or the traffic.
Can I sell OmniChannels.ai under my own brand?
Yes. At Signature, the console, login page, dashboard, invoices, delivery reports and API carry your logo, domain and colours. You create a sub-account for each client and set their prices, so your clients deal with your company rather than with BroadNet.
How does partner pricing work?
Resellers and wholesale partners buy at volume-based wholesale rates, quoted by sales per destination and channel, and add their own markup. Referral and technology partners are rewarded on business they bring, as defined in the partner agreement. No rates or percentages are published; terms are agreed per partner.
Is there a minimum commitment?
It depends on the tier. Relay has no volume commitment, and Launch partners usually start on a prepaid balance. Signature and Backbone partners agree a monthly volume commitment with sales, and a higher commitment usually unlocks a better wholesale tier.
Can I move up a tier later?
Yes. Many partners start at Launch to prove demand, then move to Signature once they want their own domain, branded API and dedicated support. Your partner manager reviews volume, quality and pipeline with you and proposes a move when it makes sense for both sides.
Are territories exclusive?
Not by default. Most partners sell without geographic restrictions. Where a market needs focused effort, for example because of local registration rules or a go-to-market commitment, territory terms can be discussed and written into the partner agreement.
Who supports my clients after they go live?
That depends on the tier. Launch and Signature partners own the client relationship and provide first-line support, while BroadNet provides second-line support and engineering behind them. For clients introduced by Relay partners, BroadNet sells and supports the client directly.
Do partners get training and sales material?
Yes. Every tier gets onboarding and a sales kit sized to the tier, from a referral kit to a rebrandable kit for white-label partners. Sales and support training is included from Launch, and Signature partners can certify their technical team on the console, APIs and channel rules.
Guides on this topic
- OmnichannelHow to Start a White-Label SMS and WhatsApp Resale Business13 min read
- OmnichannelMessaging Reseller Pricing: Wholesale Rates and Margins13 min read
- WhatsAppWhatsApp Business Solution Provider Checklist: 25 Questions9 min read
- UAE & Saudi ArabiaHow to Choose a Business Messaging Platform in the UAE and Saudi8 min read
- SMS & OTPWhat Is A2P SMS? How Business Messages Reach the Handset8 min read
- UAE & Saudi ArabiaSMS Sender ID Registration in the UAE and Saudi Arabia Explained8 min read
Explore more of the platform
Apply to become a partner
Tell us about your company, your markets and the tier you are considering. The partner team reviews every application and will propose a tier and next steps.
Tell us about your business and clients. Our partnerships team will reply with the programme details and next steps.