Shorter version
Ramadan Kareem, {{1}}. School hours for {{2}} during Ramadan: {{3}}, from {{4}}. Details are in the parent app.
10:24
- View timetable
111 / 1,024 characters
Send it the week before Ramadan so families can adjust routines and pick-ups. It confirms the new school hours per grade and reminds parents that bus times change too.
Ramadan Kareem, {{1}}. During Ramadan, school hours for {{2}} will be {{3}}, starting {{4}}. Bus pick-up times will change too; please check the parent app for details.
10:24
Variables are highlighted. Replace them with your own values before sending.
Ramadan Kareem, {{1}}. During Ramadan, school hours for {{2}} will be {{3}}, starting {{4}}. Bus pick-up times will change too; please check the parent app for details.
Buttons: View timetable
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
{{1}} | Parent's name or a general greeting | Mr Al Mansoori |
{{2}} | Grade, section or student name | Grade 5 |
{{3}} | Ramadan school hours | 8:00 AM to 12:30 PM |
{{4}} | Date the new timings start | Sunday 1 March |
Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.
Alternative versions of the same message, following the same channel rules.
Ramadan Kareem, {{1}}. School hours for {{2}} during Ramadan: {{3}}, from {{4}}. Details are in the parent app.
10:24
111 / 1,024 characters
Ramadan Kareem, {{1}}. From {{2}}, school for {{3}} runs {{4}}. The bus will pick up at {{5}} and drop off at {{6}}, so please plan accordingly.
10:24
144 / 1,024 characters
Dear {{1}}, Ramadan timings end on {{2}}. From {{3}}, school hours for {{4}} return to {{5}}, and bus times change accordingly.
10:24
127 / 1,024 characters
Copy the template
Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
Add sample values
Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
Submit it for approval
Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
Send it
Once approved, send it from your campaigns or trigger it from your systems over the API.
Utility. It confirms or updates a specific order, account or booking. If you add an offer or a promotional link, Meta will recategorise it as marketing.
The body has 168 characters of the 1,024 WhatsApp allows, with 4 variable(s) and 1 button(s).
Yes. WhatsApp requires opt-in before a business starts a conversation, including for utility messages such as order and account updates. Collect it at checkout or sign-up.
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.
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