Shorter version
[Restaurant]: Your food is on the way, arriving in [Minutes] min. Track: [Link]
1 SMS segments · GSM-7 · 73 characters
SMSTransactionalRestaurants and food delivery · Order, booking and shipping
Food order on the way SMS template (transactional)
Send it when the rider collects the order. Knowing who is coming and roughly when means customers are ready at the door, which keeps food hot and drivers moving.
Preview
Your brand
[Restaurant]: Your order is on its way! Your rider [Rider] will arrive in about [Minutes] min. Track: [Link]
Variables are highlighted. Replace them with your own values before sending.
[Restaurant]: Your order is on its way! Your rider [Rider] will arrive in about [Minutes] min. Track: [Link]
100 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.
Variables explained
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
[Restaurant] | Restaurant or brand name matching the sender ID | Saffron Kitchen |
[Rider] | Rider's first name | Imran |
[Minutes] | Estimated minutes to arrival, number only | 15 |
[Link] | Live tracking link | sfk.ae/t/5821 |
Category and compliance notes
Transactional SMS: it must relate to something the customer did or owns. Keep it free of offers and promotional links, or operators may filter it as promotional traffic and apply quiet hours.
Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time
Variations
Alternative versions of the same message, following the same channel rules.
With contactless note
[Restaurant]: [Rider] is bringing your order, ETA [Minutes] min. Want contactless drop-off? Reply LEAVE and we will leave it at your door.
1 SMS segments · GSM-7 · 132 characters
Rider arriving
[Restaurant]: [Rider] is arriving with your order now. Please be ready at the door or reception. Enjoy your meal!
1 SMS segments · GSM-7 · 109 characters
How to use this template
- 1
Copy the text
Copy the message and keep the brand name at the start so the recipient knows who is writing.
- 2
Replace the placeholders
Map each [Placeholder] to a field in your contact list or system, keeping the message short.
- 3
Check length and encoding
Paste the final text into the SMS counter to see the segments you will pay for.
- 4
Send from a registered sender ID
Use a sender ID registered for this traffic type in each destination country.
Questions about this template
How many SMS segments is this message?
1 segment(s): the text has 100 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.
Is this promotional or transactional SMS?
Transactional. It relates to a specific order, account or appointment, so it can be sent around the clock as long as it carries no promotional content.
When can I send this message?
Any time. Transactional and OTP messages are delivered 24/7; time-of-day windows such as 07:00–21:00 in the UAE or 09:00–22:00 in Saudi Arabia apply to promotional traffic.
Is this template available in other languages?
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.