White Friday is the Middle East's name for the Black Friday sales. Launch, early-access and last-chance messages, ready to copy in eight languages.
White Friday is here, {{1}}! Enjoy up to {{2}} off thousands of products until {{3}}. As a member, you also get early access to new deals every morning at 10 AM.
10:24
[Brand] White Friday: up to 70% off starts now and ends Sunday at midnight. Shop: [Link] Reply STOP to opt out
White Friday offer for {{1}}: switch to annual billing before {{2}} and save {{3}} on your plan. Your settings and data stay exactly the same.
10:24
White Friday falls on the Friday after US Thanksgiving, and many retailers stretch it into a full week of deals. Tease early access a few days ahead and send a last-chance reminder before the end.
Promotional SMS must land inside each country's allowed hours, so do not schedule a midnight launch blast.
Promotional messages must reach people within the hours their regulator allows, in the recipient's local time. Transactional and OTP messages run 24/7.
| Country | Regulator | Promotional window | Sender ID rules |
|---|---|---|---|
| Saudi Arabia | CST | 09:00–22:00 | Sender ID rules |
| United Arab Emirates | TDRA | 07:00–21:00 | Sender ID rules |
| Qatar | CRA | 09:00–21:00 | Sender ID rules |
| Kuwait | CITRA | No published window; send in local daytime | Sender ID rules |
| Bahrain | TRA-BH | No published window; send in local daytime | Sender ID rules |
| Oman | TRA-Oman | No published window; send in local daytime | Sender ID rules |
| Egypt | NTRA | No published window; send in local daytime | Sender ID rules |
Sending-hour rules last reviewed October 1, 2026.
Check the send time for every country
The send-time planner converts your campaign time into each recipient's local time and flags countries where it falls outside the allowed window.
Search and filter the whole library
The interactive template library lets you search all 90 templates, filter by channel, industry and use case, copy them and open them in the WhatsApp preview or the SMS counter.
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