Shorter version
Hi {{1}}, your credit card payment of {{2}} is due on {{3}}. You can pay securely in our app.
10:24
- Pay now
93 / 1,024 characters
Send it a few days before the payment due date, and again on the day if it is still unpaid. A clear amount, date and pay button help customers avoid late fees and keep your collections on track.
Hi {{1}}, a reminder that your credit card payment of {{2}} is due on {{3}}. Paying at least the minimum amount by the due date helps you avoid late fees. You can pay securely in our app.
10:24
Variables are highlighted. Replace them with your own values before sending.
Hi {{1}}, a reminder that your credit card payment of {{2}} is due on {{3}}. Paying at least the minimum amount by the due date helps you avoid late fees. You can pay securely in our app.
Buttons: Pay now
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
{{1}} | Cardholder's first name | Ahmed |
{{2}} | Amount due, with currency | AED 3,420.00 |
{{3}} | Payment due date | 25 October |
Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.
Alternative versions of the same message, following the same channel rules.
Hi {{1}}, your credit card payment of {{2}} is due on {{3}}. You can pay securely in our app.
10:24
93 / 1,024 characters
Hi {{1}}, your credit card statement is ready. Total due: {{2}}. Minimum due: {{3}}. Due date: {{4}}. Pay in the app to avoid late fees.
10:24
136 / 1,024 characters
Hi {{1}}, we have not yet received your credit card payment of {{2}}, which was due on {{3}}. Please pay as soon as possible to limit late fees.
10:24
144 / 1,024 characters
Copy the template
Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
Add sample values
Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
Submit it for approval
Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
Send it
Once approved, send it from your campaigns or trigger it from your systems over the API.
Utility. It confirms or updates a specific order, account or booking. If you add an offer or a promotional link, Meta will recategorise it as marketing.
The body has 187 characters of the 1,024 WhatsApp allows, with 3 variable(s) and 1 button(s).
Yes. WhatsApp requires opt-in before a business starts a conversation, including for utility messages such as order and account updates. Collect it at checkout or sign-up.
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.
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