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WhatsAppUtilityBanking and finance · Payment reminder

Credit card payment reminder WhatsApp template (utility)

Send it a few days before the payment due date, and again on the day if it is still unpaid. A clear amount, date and pay button help customers avoid late fees and keep your collections on track.

Preview

Your brand

Hi {{1}}, a reminder that your credit card payment of {{2}} is due on {{3}}. Paying at least the minimum amount by the due date helps you avoid late fees. You can pay securely in our app.

10:24

  • Pay now

Variables are highlighted. Replace them with your own values before sending.

Hi {{1}}, a reminder that your credit card payment of {{2}} is due on {{3}}. Paying at least the minimum amount by the due date helps you avoid late fees. You can pay securely in our app.

Buttons: Pay now

Variables explained

What to put in each variable, with an example value.

VariableWhat it isExample
{{1}}Cardholder's first nameAhmed
{{2}}Amount due, with currencyAED 3,420.00
{{3}}Payment due date25 October

Category and compliance notes

Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.

Variations

Alternative versions of the same message, following the same channel rules.

  • Shorter version

    Hi {{1}}, your credit card payment of {{2}} is due on {{3}}. You can pay securely in our app.

    10:24

    • Pay now

    93 / 1,024 characters

  • Statement with minimum due

    Hi {{1}}, your credit card statement is ready. Total due: {{2}}. Minimum due: {{3}}. Due date: {{4}}. Pay in the app to avoid late fees.

    10:24

    • Pay now
    • View statement

    136 / 1,024 characters

  • Overdue notice

    Hi {{1}}, we have not yet received your credit card payment of {{2}}, which was due on {{3}}. Please pay as soon as possible to limit late fees.

    10:24

    • Pay now
    • Call us

    144 / 1,024 characters

How to use this template

  1. 1

    Copy the template

    Copy the body, footer and buttons exactly as shown, including the {{1}} variables.

  2. 2

    Add sample values

    Meta asks for a sample value for every variable when you submit, so use the examples in the table above.

  3. 3

    Submit it for approval

    Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.

  4. 4

    Send it

    Once approved, send it from your campaigns or trigger it from your systems over the API.

Questions about this template

Which WhatsApp category is this template?

Utility. It confirms or updates a specific order, account or booking. If you add an offer or a promotional link, Meta will recategorise it as marketing.

How long is this WhatsApp template?

The body has 187 characters of the 1,024 WhatsApp allows, with 3 variable(s) and 1 button(s).

Do I need opt-in to send this template?

Yes. WhatsApp requires opt-in before a business starts a conversation, including for utility messages such as order and account updates. Collect it at checkout or sign-up.

Is this template available in other languages?

Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.