Free delivery offer
Welcome to [Brand], [Name]! Enjoy free delivery on your first order, with no minimum spend, for 14 days. Shop: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 133 characters
SMSPromotionalRetail and e-commerce · Welcome
Welcome offer SMS template (promotional)
Send it right after someone joins your list or creates an account. A clear first-order discount with an expiry gives new subscribers a reason to buy while your brand is still fresh in their mind.
Preview
Your brand
Welcome to [Brand], [Name]! Here is 10% off your first order with code WELCOME10, valid for 14 days. Shop: [Link] Reply STOP to opt out
Variables are highlighted. Replace them with your own values before sending.
Welcome to [Brand], [Name]! Here is 10% off your first order with code WELCOME10, valid for 14 days. Shop: [Link] Reply STOP to opt out
129 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.
Variables explained
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
[Brand] | Store name as customers know it | Lumi Store |
[Name] | Subscriber's first name from the sign-up form | Hannah |
[Link] | Short link to your store or a welcome landing page | lumi.st/hello |
Category and compliance notes
Promotional SMS: send only to contacts who opted in, keep the opt-out instruction in every message, use a sender ID registered for promotional traffic and respect each country's sending hours.
Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time
Variations
Alternative versions of the same message, following the same channel rules.
Fixed-amount discount
Welcome to [Brand], [Name]! Get [Amount] off your first order with code HELLO, valid for 14 days. Shop: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 124 characters
Reminder before expiry
[Brand]: Hi [Name], your 10% welcome code WELCOME10 expires in 3 days. Use it here: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 106 characters
How to use this template
- 1
Copy the text
Copy the message and keep the brand name at the start so the recipient knows who is writing.
- 2
Replace the placeholders
Map each [Placeholder] to a field in your contact list or system, keeping the message short.
- 3
Check length and encoding
Paste the final text into the SMS counter to see the segments you will pay for.
- 4
Send from a registered sender ID
Use a sender ID registered for this traffic type in each destination country.
Questions about this template
How many SMS segments is this message?
1 segment(s): the text has 129 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.
Is this promotional or transactional SMS?
Promotional. It needs consent and an opt-out, and it must be sent from a sender ID registered for promotional traffic within each country's allowed hours.
When can I send this message?
Within each country's promotional window in the recipient's local time: for example 07:00–21:00 in the UAE and 09:00–22:00 in Saudi Arabia. Use the send-time planner to check every country on your list.
Is this template available in other languages?
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.