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WhatsAppUtilityGovernment and utilities · Service outage and delays

Power restored WhatsApp template (utility)

Send it as soon as supply is back to customers who reported or were affected by the outage. Closing the loop cuts repeat calls, and the fault button catches homes still without power.

Preview

Your brand

Update for {{1}}: power has been restored in {{2}} after the outage reported at {{3}}. If you still have no supply, please report it in our app.

10:24

  • Report a fault

Variables are highlighted. Replace them with your own values before sending.

Update for {{1}}: power has been restored in {{2}} after the outage reported at {{3}}. If you still have no supply, please report it in our app.

Buttons: Report a fault

Variables explained

What to put in each variable, with an example value.

VariableWhat it isExample
{{1}}Customer name or account referenceaccount 4821
{{2}}Affected areaAl Barsha 2
{{3}}Time the outage was reported14:20

Category and compliance notes

Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.

Variations

Alternative versions of the same message, following the same channel rules.

  • With cause

    Update for {{1}}: power in {{2}} was restored at {{3}}. The outage was caused by {{4}}. If your supply is still off, report it below.

    10:24

    • Report a fault

    133 / 1,024 characters

  • Partial restoration

    Update for {{1}}: power has been partly restored in {{2}}. Our teams expect full supply by {{3}}. Thank you for your patience.

    10:24

    • Report a fault
    • Outage map

    126 / 1,024 characters

  • Shorter version

    Good news for {{1}}: power is back in {{2}}. Still no supply at your address? Let us know below.

    10:24

    • Report a fault

    96 / 1,024 characters

How to use this template

  1. 1

    Copy the template

    Copy the body, footer and buttons exactly as shown, including the {{1}} variables.

  2. 2

    Add sample values

    Meta asks for a sample value for every variable when you submit, so use the examples in the table above.

  3. 3

    Submit it for approval

    Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.

  4. 4

    Send it

    Once approved, send it from your campaigns or trigger it from your systems over the API.

Questions about this template

Which WhatsApp category is this template?

Utility. It confirms or updates a specific order, account or booking. If you add an offer or a promotional link, Meta will recategorise it as marketing.

How long is this WhatsApp template?

The body has 144 characters of the 1,024 WhatsApp allows, with 3 variable(s) and 1 button(s).

Do I need opt-in to send this template?

Yes. WhatsApp requires opt-in before a business starts a conversation, including for utility messages such as order and account updates. Collect it at checkout or sign-up.

Is this template available in other languages?

Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.