With cause
Update for {{1}}: power in {{2}} was restored at {{3}}. The outage was caused by {{4}}. If your supply is still off, report it below.
10:24
- Report a fault
133 / 1,024 characters
Send it as soon as supply is back to customers who reported or were affected by the outage. Closing the loop cuts repeat calls, and the fault button catches homes still without power.
Update for {{1}}: power has been restored in {{2}} after the outage reported at {{3}}. If you still have no supply, please report it in our app.
10:24
Variables are highlighted. Replace them with your own values before sending.
Update for {{1}}: power has been restored in {{2}} after the outage reported at {{3}}. If you still have no supply, please report it in our app.
Buttons: Report a fault
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
{{1}} | Customer name or account reference | account 4821 |
{{2}} | Affected area | Al Barsha 2 |
{{3}} | Time the outage was reported | 14:20 |
Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.
Alternative versions of the same message, following the same channel rules.
Update for {{1}}: power in {{2}} was restored at {{3}}. The outage was caused by {{4}}. If your supply is still off, report it below.
10:24
133 / 1,024 characters
Update for {{1}}: power has been partly restored in {{2}}. Our teams expect full supply by {{3}}. Thank you for your patience.
10:24
126 / 1,024 characters
Good news for {{1}}: power is back in {{2}}. Still no supply at your address? Let us know below.
10:24
96 / 1,024 characters
Copy the template
Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
Add sample values
Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
Submit it for approval
Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
Send it
Once approved, send it from your campaigns or trigger it from your systems over the API.
Utility. It confirms or updates a specific order, account or booking. If you add an offer or a promotional link, Meta will recategorise it as marketing.
The body has 144 characters of the 1,024 WhatsApp allows, with 3 variable(s) and 1 button(s).
Yes. WhatsApp requires opt-in before a business starts a conversation, including for utility messages such as order and account updates. Collect it at checkout or sign-up.
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.
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