Upgrade to a higher plan
White Friday offer for {{1}}: upgrade to {{2}} before {{3}} and get {{4}} off your first year. All your data and settings move with you.
10:24
- Upgrade now
- Stop promotions
136 / 1,024 characters
WhatsAppMarketingSaaS and apps · White Friday
White Friday annual plan offer WhatsApp template (marketing)
Send it to opted-in monthly subscribers during the White Friday season. A switch-to-annual offer with a clear deadline locks in revenue and reduces churn without discounting new sign-ups.
Preview
Your brand
White Friday offer for {{1}}: switch to annual billing before {{2}} and save {{3}} on your plan. Your settings and data stay exactly the same.
10:24
- Switch to annual
- Stop promotions
Variables are highlighted. Replace them with your own values before sending.
White Friday offer for {{1}}: switch to annual billing before {{2}} and save {{3}} on your plan. Your settings and data stay exactly the same.
Buttons: Switch to annual · Stop promotions
Variables explained
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
{{1}} | Customer's first name or company name | Aisha |
{{2}} | Offer end date | 1 December |
{{3}} | Saving as a percentage or amount | 30% |
Category and compliance notes
Meta classifies this as a marketing template: it promotes, re-engages or announces. Send it only to people who opted in to hear from you on WhatsApp, keep the opt-out quick reply, and expect it to be billed at the marketing rate and subject to Meta's per-user marketing limits.
Variations
Alternative versions of the same message, following the same channel rules.
Last day reminder
Last day, {{1}}! Our White Friday offer ends tonight: switch to annual billing and save {{2}} on your plan.
10:24
- Switch to annual
- Stop promotions
107 / 1,024 characters
Extra seats
White Friday offer for {{1}}: add seats for your team before {{2}} and get them at {{3}} off for the next 12 months.
10:24
- Add seats
- Stop promotions
116 / 1,024 characters
How to use this template
- 1
Copy the template
Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
- 2
Add sample values
Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
- 3
Submit it for approval
Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
- 4
Send it
Once approved, send it from your campaigns or trigger it from your systems over the API.
Questions about this template
Which WhatsApp category is this template?
Marketing. It promotes an offer, a product or a re-engagement, so Meta bills it at the marketing rate, it needs opt-in and it counts towards the per-user marketing message limits.
How long is this WhatsApp template?
The body has 142 characters of the 1,024 WhatsApp allows, with 3 variable(s) and 2 button(s).
Do I need opt-in to send this template?
Yes. WhatsApp requires opt-in before you message someone, and marketing templates also need a clear way to stop promotions, which is why the template keeps the opt-out button.
Is this template available in other languages?
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.