Shorter version
White Friday is here, {{1}}! Up to {{2}} off until {{3}}. Tap below to shop the deals.
10:24
- Shop the deals
- Stop promotions
86 / 1,024 characters
WhatsAppMarketingRetail and e-commerce · White Friday
White Friday sale WhatsApp template for online stores (marketing)
Send it to opted-in customers when your White Friday sale goes live. It names the top discount and the end date, and the member early-access line rewards loyal shoppers without adding noise.
Preview
Your brand
White Friday is here, {{1}}! Enjoy up to {{2}} off thousands of products until {{3}}. As a member, you also get early access to new deals every morning at 10 AM.
10:24
- Shop the deals
- Stop promotions
Variables are highlighted. Replace them with your own values before sending.
White Friday is here, {{1}}! Enjoy up to {{2}} off thousands of products until {{3}}. As a member, you also get early access to new deals every morning at 10 AM.
Buttons: Shop the deals · Stop promotions
Variables explained
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
{{1}} | Customer's first name | Noura |
{{2}} | Headline discount, as a percentage or amount | 70% |
{{3}} | When the sale ends | Sunday 1 December |
Category and compliance notes
Meta classifies this as a marketing template: it promotes, re-engages or announces. Send it only to people who opted in to hear from you on WhatsApp, keep the opt-out quick reply, and expect it to be billed at the marketing rate and subject to Meta's per-user marketing limits.
Variations
Alternative versions of the same message, following the same channel rules.
Members' early access
Early access starts now, {{1}}. As a member, you can shop our White Friday deals with up to {{2}} off before everyone else. Offer ends {{3}}, so shop early.
10:24
- Shop early
- Stop promotions
156 / 1,024 characters
Final hours
Final hours of White Friday, {{1}}! Deals with up to {{2}} off end tonight at {{3}}. Do not miss out.
10:24
- Shop the deals
- Stop promotions
101 / 1,024 characters
How to use this template
- 1
Copy the template
Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
- 2
Add sample values
Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
- 3
Submit it for approval
Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
- 4
Send it
Once approved, send it from your campaigns or trigger it from your systems over the API.
Questions about this template
Which WhatsApp category is this template?
Marketing. It promotes an offer, a product or a re-engagement, so Meta bills it at the marketing rate, it needs opt-in and it counts towards the per-user marketing message limits.
How long is this WhatsApp template?
The body has 161 characters of the 1,024 WhatsApp allows, with 3 variable(s) and 2 button(s).
Do I need opt-in to send this template?
Yes. WhatsApp requires opt-in before you message someone, and marketing templates also need a clear way to stop promotions, which is why the template keeps the opt-out button.
Is this template available in other languages?
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.