Pickup order
Thanks, {{1}}! Your order {{2}} from {{3}} has been received. It will be ready for pickup at {{4}}. Show this message at the counter.
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- Get directions
133 / 1,024 characters
Send it the moment the kitchen accepts the order. An instant confirmation with an estimated delivery time reassures hungry customers and stops duplicate orders and calls.
Thanks, {{1}}! Your order {{2}} from {{3}} has been received and is being prepared. Estimated delivery time: {{4}} minutes.
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Variables are highlighted. Replace them with your own values before sending.
Thanks, {{1}}! Your order {{2}} from {{3}} has been received and is being prepared. Estimated delivery time: {{4}} minutes.
Buttons: Track order
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
{{1}} | Customer's first name | Hannah |
{{2}} | Order number | #5821 |
{{3}} | Restaurant or branch name | Saffron Kitchen, JLT |
{{4}} | Estimated delivery time in minutes, number only | 35 |
Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.
Alternative versions of the same message, following the same channel rules.
Thanks, {{1}}! Your order {{2}} from {{3}} has been received. It will be ready for pickup at {{4}}. Show this message at the counter.
10:24
133 / 1,024 characters
Thanks, {{1}}! Order {{2}} from {{3}} is confirmed. Total: {{4}}, paid by card. Estimated delivery: {{5}} minutes.
10:24
114 / 1,024 characters
Thanks, {{1}}! Order {{2}} is being prepared at {{3}}. Arriving in about {{4}} minutes.
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87 / 1,024 characters
Copy the template
Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
Add sample values
Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
Submit it for approval
Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
Send it
Once approved, send it from your campaigns or trigger it from your systems over the API.
Utility. It confirms or updates a specific order, account or booking. If you add an offer or a promotional link, Meta will recategorise it as marketing.
The body has 123 characters of the 1,024 WhatsApp allows, with 4 variable(s) and 1 button(s).
Yes. WhatsApp requires opt-in before a business starts a conversation, including for utility messages such as order and account updates. Collect it at checkout or sign-up.
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.
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