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WhatsAppUtilityRestaurants and food delivery · Order, booking and shipping

Food order received WhatsApp template (utility)

Send it the moment the kitchen accepts the order. An instant confirmation with an estimated delivery time reassures hungry customers and stops duplicate orders and calls.

Preview

Your brand

Thanks, {{1}}! Your order {{2}} from {{3}} has been received and is being prepared. Estimated delivery time: {{4}} minutes.

10:24

  • Track order

Variables are highlighted. Replace them with your own values before sending.

Thanks, {{1}}! Your order {{2}} from {{3}} has been received and is being prepared. Estimated delivery time: {{4}} minutes.

Buttons: Track order

Variables explained

What to put in each variable, with an example value.

VariableWhat it isExample
{{1}}Customer's first nameHannah
{{2}}Order number#5821
{{3}}Restaurant or branch nameSaffron Kitchen, JLT
{{4}}Estimated delivery time in minutes, number only35

Category and compliance notes

Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.

Variations

Alternative versions of the same message, following the same channel rules.

  • Pickup order

    Thanks, {{1}}! Your order {{2}} from {{3}} has been received. It will be ready for pickup at {{4}}. Show this message at the counter.

    10:24

    • Get directions

    133 / 1,024 characters

  • With order total

    Thanks, {{1}}! Order {{2}} from {{3}} is confirmed. Total: {{4}}, paid by card. Estimated delivery: {{5}} minutes.

    10:24

    • Track order

    114 / 1,024 characters

  • Shorter version

    Thanks, {{1}}! Order {{2}} is being prepared at {{3}}. Arriving in about {{4}} minutes.

    10:24

    • Track order

    87 / 1,024 characters

How to use this template

  1. 1

    Copy the template

    Copy the body, footer and buttons exactly as shown, including the {{1}} variables.

  2. 2

    Add sample values

    Meta asks for a sample value for every variable when you submit, so use the examples in the table above.

  3. 3

    Submit it for approval

    Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.

  4. 4

    Send it

    Once approved, send it from your campaigns or trigger it from your systems over the API.

Questions about this template

Which WhatsApp category is this template?

Utility. It confirms or updates a specific order, account or booking. If you add an offer or a promotional link, Meta will recategorise it as marketing.

How long is this WhatsApp template?

The body has 123 characters of the 1,024 WhatsApp allows, with 4 variable(s) and 1 button(s).

Do I need opt-in to send this template?

Yes. WhatsApp requires opt-in before a business starts a conversation, including for utility messages such as order and account updates. Collect it at checkout or sign-up.

Is this template available in other languages?

Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.