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WhatsAppMarketingRestaurants and food delivery · Feedback and NPS

Dining experience feedback WhatsApp template (marketing)

Send it an hour or two after the visit. One-tap ratings tell you which branches and shifts delight guests, and give you a chance to recover an unhappy diner before they post a review.

Preview

Your brand

Thanks for dining with us, {{1}}. How was your experience at {{2}} today? Your rating helps our team.

10:24

  • Loved it
  • It was okay
  • Not happy
  • Stop promotions

Variables are highlighted. Replace them with your own values before sending.

Thanks for dining with us, {{1}}. How was your experience at {{2}} today? Your rating helps our team.

Buttons: Loved it · It was okay · Not happy · Stop promotions

Variables explained

What to put in each variable, with an example value.

VariableWhat it isExample
{{1}}Guest's first nameMaria
{{2}}Restaurant or branch nameSaffron Kitchen, JLT

Category and compliance notes

Meta classifies this as a marketing template: it promotes, re-engages or announces. Send it only to people who opted in to hear from you on WhatsApp, keep the opt-out quick reply, and expect it to be billed at the marketing rate and subject to Meta's per-user marketing limits.

Variations

Alternative versions of the same message, following the same channel rules.

  • Delivery order feedback

    Thanks for ordering from {{1}}, {{2}}. How was your food today? Tap below so our kitchen knows what to keep doing.

    10:24

    • Loved it
    • It was okay
    • Not happy
    • Stop promotions

    114 / 1,024 characters

  • With review request

    Thanks for dining with us, {{1}}. We hope you enjoyed {{2}}. If you did, a short review would mean a lot to our team.

    10:24

    • Leave a review
    • Not happy
    • Stop promotions

    117 / 1,024 characters

  • Recovery offer if unhappy

    Thanks for visiting us, {{1}}. Was everything as it should be at {{2}} today? If not, tell us and our manager will get back to you personally.

    10:24

    • All good
    • Not happy
    • Stop promotions

    142 / 1,024 characters

How to use this template

  1. 1

    Copy the template

    Copy the body, footer and buttons exactly as shown, including the {{1}} variables.

  2. 2

    Add sample values

    Meta asks for a sample value for every variable when you submit, so use the examples in the table above.

  3. 3

    Submit it for approval

    Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.

  4. 4

    Send it

    Once approved, send it from your campaigns or trigger it from your systems over the API.

Questions about this template

Which WhatsApp category is this template?

Marketing. It promotes an offer, a product or a re-engagement, so Meta bills it at the marketing rate, it needs opt-in and it counts towards the per-user marketing message limits.

How long is this WhatsApp template?

The body has 101 characters of the 1,024 WhatsApp allows, with 2 variable(s) and 4 button(s).

Do I need opt-in to send this template?

Yes. WhatsApp requires opt-in before you message someone, and marketing templates also need a clear way to stop promotions, which is why the template keeps the opt-out button.

Is this template available in other languages?

Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.