Understand every part of your messaging cost
Your cost is built from a few clear parts: usage by channel and country, an optional platform licence and agent seats for the inbox, Meta's WhatsApp charges passed through with zero markup, and taxes. There is no setup fee and no monthly minimum; indicative SMS and WhatsApp list rates are published in our cost estimator, and RCS and voice are priced on request.
- Onboarding and sender registrationOne-timeNo setup fee. Sender ID registration fees are passed through at cost.
- Platform licenceRecurringAccess to the OmniChannels.ai workspace for your business.
- Agent seatsPer agentOne seat for each team member who works in the Omni Inbox.
- Channel add-onsRecurringThe channels you enable, such as WhatsApp, SMS, RCS, voice, Messenger or email.
- Message usageUsage-basedSMS and RCS by destination, voice by call, plus email sending.
- Meta WhatsApp chargesThird-party chargeSet by Meta by message category and recipient country.
- TaxesTaxApplied according to your billing country and local rules.
Illustrative cost anatomy showing how a quote is structured. No amounts are shown; your quote depends on markets, channels and volumes.
Short answer
Updated
OmniChannels.ai pricing is itemised. You pay for usage by channel and country, such as SMS segments, RCS messages, voice minutes and verifications, plus an optional platform licence and agent seats. WhatsApp is charged at Meta's rate with zero markup. There is no setup fee and no monthly minimum. Indicative SMS and WhatsApp list rates are in our cost estimator, RCS and voice are priced on request, and your quote confirms the final rate card.
How each part of the cost works
No setup fee
Onboarding is included. Where a country charges for sender ID registration, that fee is passed through at cost.
Platform licence
A recurring fee for access to the workspace, including campaigns, the Omni Inbox, templates and delivery reports. Chatbots and AI agents are quoted to the scope you need.
Agent seats
Each person who answers customers in the Omni Inbox uses a seat, so the cost follows the size of your team.
Channel add-ons
You pay for the channels you use, such as WhatsApp, SMS, RCS, voice, Messenger, Telegram or email. A business on WhatsApp and email alone does not pay for voice or RCS.
Per-message usage
SMS is charged per message by destination country and operator, RCS by destination and message type, and voice by call. Email sending is charged by usage. All are listed per market in your quote.
Meta's WhatsApp charges
Meta charges for WhatsApp messages by category, such as marketing, utility and authentication, and by recipient country. We show them separately from our fees.
Prepaid wallet billing
Message usage is drawn from a prepaid wallet that you top up, so spending stays within the balance you set.
Taxes shown on their own line
Applicable taxes depend on your billing country and are listed separately, so you can compare totals before and after tax.
What is in an OmniChannels.ai quote
Every quote is itemised, so finance and procurement can see what each line pays for.
| Item | Details |
|---|---|
| Scope | The channels, markets, use cases, number of agents and any chatbots or AI agents the quote is based on. |
| Onboarding and sender registration | No setup fee; sender ID registration fees are passed through at cost. |
| Recurring fees | Platform licence, agent seats and channel add-ons, with the billing period. |
| Usage by market | SMS and RCS rates by destination, voice rates by call, and email usage, for the countries you send to. |
| Meta's WhatsApp charges | Shown as a separate third-party cost by message category and country, with a reference to Meta's current rate card. |
| Taxes | Applicable taxes for your billing country, on their own line. |
| Billing and validity | How the prepaid wallet works, payment terms and how long the quoted rates remain valid. |
How to get a quote
Quotes are built from your real requirements, so the more you share up front, the closer the first quote will be.
- 1
Share your requirements
Tell us your channels, destination countries, use cases, number of agents and expected monthly volumes.
- 2
Discuss your case with a specialist
A specialist confirms your scope, asks about message categories and explains how each cost part applies to you.
- 3
Receive an itemised quote
You get each fee on its own line, with Meta's charges and taxes shown separately.
- 4
Review, adjust and agree
Change channels, seats or markets and we update the quote until it matches your plan.
- 5
Top up your wallet and go live
After onboarding, fund your prepaid wallet and start sending. Usage is drawn from the balance as you send.
Is this pricing model right for you?
A good fit when
- Finance needs to see recurring fees, usage and third-party charges as separate lines.
- You send to several countries and want usage shown by market.
- You prefer prepaid spending that stays within a balance you control.
- Your team size and channel mix will change, and you want costs to follow them.
Good to know before you start
- Published rates are indicative list prices; your quote confirms the rate per market and volume. Instead of a self-serve trial, we set up test access and a live demo.
- SMS, RCS, voice and WhatsApp charges vary by country and can change when operators, Google or Meta update their rates.
- Meta sets WhatsApp charges, not OmniChannels.ai. From 1 October 2026, Meta's pricing documentation says service messages beyond 1,000 free per business phone number per month, and utility templates sent inside the customer service window, are charged; confirm current rates in Meta's rate card.
- Message charges are drawn from your prepaid balance, so plan top-ups around your campaign calendar.
Pricing questions
Do you publish your prices?
Yes, for SMS and WhatsApp. Indicative list rates for SMS by country and operator, and starting rates for WhatsApp and for SMS and WhatsApp verification, are in our cost estimator, with volume tiers. RCS and voice prices are not published: contact sales for RCS and voice pricing. Your quote confirms the final rate card for your markets and volumes.
Are Meta's WhatsApp charges included in your price?
WhatsApp messages are charged at Meta's own rate with zero markup. Meta sets that rate by message category and recipient country, and your quote shows it as a separate line so you can see exactly what Meta charges.
Why do costs change by country?
Mobile operators set SMS and voice termination rates for their networks, RCS rates depend on the destination, and Meta sets WhatsApp charges per recipient country. Local taxes also differ. The same message to two countries can therefore cost different amounts, which is why usage is quoted by market.
How are RCS, voice and Messenger priced?
RCS and voice are priced on request: contact sales for RCS and voice pricing. RCS and voice are usage-based and quoted by destination market, with voice charged by call. Facebook Messenger is a channel you enable in your plan; Meta's own messaging rules apply to it. Your quote lists each channel you choose on its own line, next to SMS, WhatsApp and email.
Is there a free trial?
No. Instead, we run a live demo where a specialist shows the workspace using your use cases, then prepare an itemised quote for your channels and markets.
How does prepaid wallet billing work?
You top up a wallet balance, and message usage is drawn from it as you send. This keeps spending within the amount you set. Your quote explains how top-ups and recurring fees are billed.
What happened to WhatsApp charges in October 2026?
According to Meta's pricing documentation, from 1 October 2026 Meta charges service messages after the first 1,000 free per business phone number per month, and charges utility templates sent inside the customer service window. Rules and rates can change again, so always confirm current charges in Meta's official rate card before you budget.
What does a quote cover?
A quote lists your scope, recurring fees for the licence, seats and channels, usage rates by market with volume tiers, Meta's WhatsApp charges, taxes, billing terms and how long the rates stay valid, which is 60 days.
Guides on this topic
- WhatsAppWhatsApp Business API Pricing in 2026: Who Charges What9 min read
- OmnichannelOmnichannel Messaging ROI: How to Build the Business Case9 min read
- UAE & Saudi ArabiaHow to Choose a Business Messaging Platform in the UAE and Saudi8 min read
- WhatsAppWhatsApp Business Solution Provider Checklist: 25 Questions9 min read
- SMS & OTPSMS Pumping Fraud: How AIT Works and How to Stop It9 min read
Explore more of the platform
Get an itemised quote
Share your channels, countries, number of agents and expected monthly volumes. We'll prepare a quote with every cost part on its own line.
Tell us your channels and volumes. We'll prepare an itemised breakdown for your markets.