WhatsApp Business API for campaigns, notifications and support
Connect your own WhatsApp Business account through Meta's sign-up flow, build and track templates, send opted-in campaigns and reply to customers from one team inbox.
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Template builder with phone preview. Categories, variables and buttons follow Meta's template rules; sample data shown.
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OmniChannels.ai gives your business the official WhatsApp Business API through BroadNet, an official Meta Business Solution Provider. You connect your own account through Meta's Embedded Signup, create marketing, utility and authentication templates with variables, media and buttons, and send them to opted-in contacts as campaigns. Customers reply in a shared inbox, where agents, chatbots or AI agents answer. Meta's message charges are itemised separately from the platform fee.
What you can do with WhatsApp in OmniChannels.ai
Connect through Meta's Embedded Signup
Link your own WhatsApp Business account and phone number using Meta's official sign-up flow. The account stays yours; we never ask for your Facebook password.
Build templates with a live phone preview
Write marketing, utility and authentication templates with variables, images, documents and quick-reply or link buttons, then see exactly how they render before you submit them for Meta review.
Track template approval
Every template shows its review status, so your team knows which messages are approved for sending and which need changes.
Send and schedule campaigns
Upload an opted-in list from Excel or CSV, pick an approved template, preview the result, filter duplicates and send now or at a scheduled time.
Answer replies in a shared inbox
Customer replies land in the Omni Inbox, where agents answer with text, media, templates and attachments, with assignment and tags.
Interactive messages, Flows and catalogs
Use buttons and lists, WhatsApp Flows for forms inside the chat, and product catalogs, so customers act without leaving WhatsApp.
Chatbots and AI agents
Let a flow chatbot or a BroadNet AI agent answer routine questions in English and Arabic, then hand over to an agent in the inbox.
Send one-time passwords
Authentication templates support copy-code, one-tap and zero-tap OTP delivery for sign-ins and payment confirmations.
Share a WhatsApp QR business card
Create digital business cards with a QR code that opens a chat with your number, ready for print, packaging or events.
See sent, delivered, read and failed
Summary and advanced delivery reports show per-message status with filters by date and campaign, plus CSV export.
WhatsApp Business App or WhatsApp Business API?
The free app works for one person on one phone. The API is built for teams, volume and integration.
| Item | Details |
|---|---|
| Who sends | App: one owner on a phone plus a small number of linked devices. API: any number of agents through a platform such as OmniChannels.ai. |
| Bulk messaging | App: broadcast lists only reach contacts who saved your number. API: template campaigns to any opted-in contact, subject to Meta's messaging limits. |
| Message templates | App: not used. API: required to start conversations outside the 24-hour service window, reviewed by Meta. |
| Integration | App: none. API: messages and delivery events flow to your systems through the REST API and webhooks. |
| Cost | App: free. API: Meta charges per message by category and country, plus your provider's platform fee. |
How WhatsApp onboarding works
Most of the timeline depends on Meta's business verification and template review, so we plan it with you in discovery.
- 1
Prepare your business details
Have your Meta Business Portfolio, legal business name, website and a phone number that is not active on another WhatsApp account.
- 2
Connect with Embedded Signup
Log in with Meta inside the OmniChannels.ai workspace, create or select your WhatsApp Business account and verify the number by SMS or voice call.
- 3
Create and submit templates
Build your first marketing, utility or authentication templates and submit them for Meta review from the template builder.
- 4
Import opted-in contacts
Upload contacts who agreed to hear from you on WhatsApp, and keep a record of how and when they opted in.
- 5
Send a test campaign and go live
Send to an internal list first, confirm delivery and read receipts in the report, then launch to your audience.
Is the WhatsApp Business API right for you?
A good fit when
- You send order updates, reminders, OTPs or offers to customers who opted in.
- More than one person needs to answer customer chats on the same number.
- You need delivery and read status per message, not just a sent count.
- You serve customers in Arabic and English, especially in the Gulf.
Good to know before you start
- Business-initiated messages need a Meta-approved template; free-form text only works inside the 24-hour service window.
- Meta sets per-message charges by category and country. Since 1 October 2026, Meta's pricing documentation says service messages beyond 1,000 free per business phone number per month, and utility templates sent inside the customer service window, are charged; confirm current rates in Meta's rate card.
- Each phone number connects to one WhatsApp Business account. A number already in the WhatsApp app must be removed from it first.
- New accounts start with messaging limits that rise with quality and volume; cold or purchased lists are not allowed.
Channel fallback, step by step
Send once through the platform or the API. If a step isn't delivered in time, the next channel takes over automatically, and every status comes back in one webhook format.
- 01
WhatsApp
Rich template with buttons, read receipts and replies in the inbox
- 02
RCS
Branded rich card where the handset and operator support RCS
- 03
SMS
Reaches every mobile phone over direct operator routes
- 04
Voice
A spoken code or message when text isn't getting through
WhatsApp Business API questions
Can I use my existing WhatsApp number?
Yes. If it is a WhatsApp Business app number, Meta lets you onboard it through Embedded Signup with coexistence, so the app keeps working alongside the API, subject to Meta's requirements (for example a recent app version; group chats and broadcast lists are not supported on the API). Any other number used on WhatsApp, including a personal one, must first be deleted from the app, which loses its chat history. A new number that can receive an SMS or voice call also works. We confirm during onboarding whether coexistence is available for your account.
Do I need a verified Meta business?
You need a Meta Business Portfolio to connect. Meta business verification raises your messaging limits and is needed for a display name review, so we recommend starting it early.
How long does template approval take?
Meta reviews most templates automatically, often within minutes, but some take longer or are rejected for policy reasons. The template builder shows the status so you can adjust and resubmit.
Are Meta's WhatsApp charges included in your price?
No. Meta charges per message by category and recipient country. We show those charges separately from the OmniChannels.ai platform fee so you can see each part of the cost.
Can I get the green verified badge?
The badge is granted by Meta, not by providers. Meta reviews notability and account standing. We can help you prepare the request, but nobody can guarantee approval.
Can a chatbot answer WhatsApp messages?
Yes. You can run a flow chatbot for menus, keywords and lookups, or an AI agent powered by BroadNet AI that answers in English and Arabic. Both hand the conversation to a person in the shared inbox when needed.
Guides on this topic
- WhatsAppHow to Set Up WhatsApp Business API: Step-by-Step Guide9 min read
- WhatsAppWhatsApp Business API Pricing in 2026: Who Charges What9 min read
- WhatsAppWhatsApp Template Categories, Approval and Recategorization8 min read
- WhatsAppWhatsApp Messaging Limits and Quality Rating: How to Scale Safely8 min read
- WhatsAppWhatsApp Business API vs Business App: Which Do You Need?8 min read
- WhatsAppWhatsApp 24-Hour Customer Service Window: Rules and Pricing8 min read
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Tell us your markets, use cases and expected volumes. We'll walk you through onboarding, templates and costs for your case.