With hold deadline
Hi {{1}}, we could not deliver your parcel {{2}} today. We will hold it for {{3}} days. Choose a new delivery date or a pickup point below.
10:24
- Reschedule delivery
- Pick up instead
139 / 1,024 characters
WhatsAppUtilityLogistics and delivery · Order, booking and shipping
Missed delivery reschedule WhatsApp template (utility)
Send it straight after a failed delivery attempt so the customer picks a new date or a pickup point in one tap, instead of the parcel going back to the depot or the driver calling again.
Preview
Your brand
Hi {{1}}, we tried to deliver your parcel {{2}} today but could not reach you. Choose a new delivery date or a nearby pickup point below.
10:24
- Reschedule delivery
- Pick up instead
Variables are highlighted. Replace them with your own values before sending.
Hi {{1}}, we tried to deliver your parcel {{2}} today but could not reach you. Choose a new delivery date or a nearby pickup point below.
Buttons: Reschedule delivery · Pick up instead
Variables explained
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
{{1}} | Customer's first name | Sarah |
{{2}} | Tracking or shipment number the customer recognises | SP4829301AE |
Category and compliance notes
Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.
Variations
Alternative versions of the same message, following the same channel rules.
With attempt time
Hi {{1}}, our driver visited at {{2}} today but could not deliver parcel {{3}}. Please let us know how you would like to receive it.
10:24
- Reschedule delivery
- Pick up instead
- Leave with neighbour
132 / 1,024 characters
Final attempt notice
Hi {{1}}, this was the second delivery attempt for parcel {{2}}. If we cannot deliver it by {{3}}, it will be returned to the sender. Please choose an option below.
10:24
- Reschedule delivery
- Pick up instead
164 / 1,024 characters
How to use this template
- 1
Copy the template
Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
- 2
Add sample values
Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
- 3
Submit it for approval
Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
- 4
Send it
Once approved, send it from your campaigns or trigger it from your systems over the API.
Questions about this template
Which WhatsApp category is this template?
Utility. It confirms or updates a specific order, account or booking. If you add an offer or a promotional link, Meta will recategorise it as marketing.
How long is this WhatsApp template?
The body has 137 characters of the 1,024 WhatsApp allows, with 2 variable(s) and 2 button(s).
Do I need opt-in to send this template?
Yes. WhatsApp requires opt-in before a business starts a conversation, including for utility messages such as order and account updates. Collect it at checkout or sign-up.
Is this template available in other languages?
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.