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WhatsAppUtilitySaaS and apps · Payment reminder

Failed subscription payment WhatsApp template (utility)

Send it when a renewal charge is declined. A direct, friendly nudge with a deadline and an update-card button recovers revenue before the account is downgraded or suspended.

Preview

Your brand

Hi {{1}}, we could not process your payment of {{2}} for your {{3}} subscription. Please update your card details by {{4}} to avoid any interruption.

10:24

  • Update payment method

Variables are highlighted. Replace them with your own values before sending.

Hi {{1}}, we could not process your payment of {{2}} for your {{3}} subscription. Please update your card details by {{4}} to avoid any interruption.

Buttons: Update payment method

Variables explained

What to put in each variable, with an example value.

VariableWhat it isExample
{{1}}Account owner's first nameTom
{{2}}Amount that failed, with currencyUSD 49.00
{{3}}Plan or product namePlanly Team
{{4}}Date by which to update payment20 May

Category and compliance notes

Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.

Variations

Alternative versions of the same message, following the same channel rules.

  • Card expired

    Hi {{1}}, the card ending in {{2}} on your {{3}} account has expired, so we could not renew your subscription. Please add a new card to keep access.

    10:24

    • Update payment method

    148 / 1,024 characters

  • Final notice

    Hi {{1}}, we still could not collect {{2}} for your {{3}} subscription. Your workspace will be paused on {{4}} unless your payment details are updated.

    10:24

    • Update payment method

    151 / 1,024 characters

  • Retry scheduled

    Hi {{1}}, your payment of {{2}} did not go through. We will retry automatically on {{3}}. You can update your card now to avoid another failed attempt.

    10:24

    • Update payment method
    • Contact billing

    151 / 1,024 characters

How to use this template

  1. 1

    Copy the template

    Copy the body, footer and buttons exactly as shown, including the {{1}} variables.

  2. 2

    Add sample values

    Meta asks for a sample value for every variable when you submit, so use the examples in the table above.

  3. 3

    Submit it for approval

    Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.

  4. 4

    Send it

    Once approved, send it from your campaigns or trigger it from your systems over the API.

Questions about this template

Which WhatsApp category is this template?

Utility. It confirms or updates a specific order, account or booking. If you add an offer or a promotional link, Meta will recategorise it as marketing.

How long is this WhatsApp template?

The body has 149 characters of the 1,024 WhatsApp allows, with 4 variable(s) and 1 button(s).

Do I need opt-in to send this template?

Yes. WhatsApp requires opt-in before a business starts a conversation, including for utility messages such as order and account updates. Collect it at checkout or sign-up.

Is this template available in other languages?

Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.