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WhatsAppUtilityGovernment and utilities · Account and status alert

Application received WhatsApp template (utility)

Send it as soon as an application is submitted. An instant acknowledgement with the reference number reassures applicants and reduces “did you get my application?” enquiries.

Preview

Your brand

Dear {{1}}, your application {{2}} for {{3}} has been received and is under review. We will notify you here when its status changes.

10:24

  • Track application

Variables are highlighted. Replace them with your own values before sending.

Dear {{1}}, your application {{2}} for {{3}} has been received and is under review. We will notify you here when its status changes.

Buttons: Track application

Variables explained

What to put in each variable, with an example value.

VariableWhat it isExample
{{1}}Applicant's nameMs Al Mansoori
{{2}}Application reference numberAPP-2026-048213
{{3}}Service or permit applied fora building permit renewal

Category and compliance notes

Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.

Variations

Alternative versions of the same message, following the same channel rules.

  • With processing time

    Dear {{1}}, your application {{2}} for {{3}} has been received. Processing usually takes {{4}} working days. We will update you here.

    10:24

    • Track application

    133 / 1,024 characters

  • Documents missing

    Dear {{1}}, your application {{2}} needs one more document before we can continue: {{3}}. Please upload it within {{4}} days.

    10:24

    • Upload document

    125 / 1,024 characters

  • Application approved

    Dear {{1}}, your application {{2}} for {{3}} has been approved. You can download your certificate from the app.

    10:24

    • Download certificate

    111 / 1,024 characters

How to use this template

  1. 1

    Copy the template

    Copy the body, footer and buttons exactly as shown, including the {{1}} variables.

  2. 2

    Add sample values

    Meta asks for a sample value for every variable when you submit, so use the examples in the table above.

  3. 3

    Submit it for approval

    Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.

  4. 4

    Send it

    Once approved, send it from your campaigns or trigger it from your systems over the API.

Questions about this template

Which WhatsApp category is this template?

Utility. It confirms or updates a specific order, account or booking. If you add an offer or a promotional link, Meta will recategorise it as marketing.

How long is this WhatsApp template?

The body has 132 characters of the 1,024 WhatsApp allows, with 3 variable(s) and 1 button(s).

Do I need opt-in to send this template?

Yes. WhatsApp requires opt-in before a business starts a conversation, including for utility messages such as order and account updates. Collect it at checkout or sign-up.

Is this template available in other languages?

Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.