With processing time
Dear {{1}}, your application {{2}} for {{3}} has been received. Processing usually takes {{4}} working days. We will update you here.
10:24
- Track application
133 / 1,024 characters
Send it as soon as an application is submitted. An instant acknowledgement with the reference number reassures applicants and reduces “did you get my application?” enquiries.
Dear {{1}}, your application {{2}} for {{3}} has been received and is under review. We will notify you here when its status changes.
10:24
Variables are highlighted. Replace them with your own values before sending.
Dear {{1}}, your application {{2}} for {{3}} has been received and is under review. We will notify you here when its status changes.
Buttons: Track application
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
{{1}} | Applicant's name | Ms Al Mansoori |
{{2}} | Application reference number | APP-2026-048213 |
{{3}} | Service or permit applied for | a building permit renewal |
Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.
Alternative versions of the same message, following the same channel rules.
Dear {{1}}, your application {{2}} for {{3}} has been received. Processing usually takes {{4}} working days. We will update you here.
10:24
133 / 1,024 characters
Dear {{1}}, your application {{2}} needs one more document before we can continue: {{3}}. Please upload it within {{4}} days.
10:24
125 / 1,024 characters
Dear {{1}}, your application {{2}} for {{3}} has been approved. You can download your certificate from the app.
10:24
111 / 1,024 characters
Copy the template
Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
Add sample values
Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
Submit it for approval
Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
Send it
Once approved, send it from your campaigns or trigger it from your systems over the API.
Utility. It confirms or updates a specific order, account or booking. If you add an offer or a promotional link, Meta will recategorise it as marketing.
The body has 132 characters of the 1,024 WhatsApp allows, with 3 variable(s) and 1 button(s).
Yes. WhatsApp requires opt-in before a business starts a conversation, including for utility messages such as order and account updates. Collect it at checkout or sign-up.
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.
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