With account number
Welcome to {{1}} Business, {{2}}. Your account {{3}} is now active. Book pickups, print labels and track shipments right here on WhatsApp.
10:24
- Book a pickup
- Print a label
138 / 1,024 characters
WhatsAppUtilityLogistics and delivery · Welcome
Business shipping account welcome WhatsApp template (utility)
Send it when a merchant's business shipping account goes live. It confirms the account is active and shows that pickups, labels and tracking can all be handled in the same WhatsApp chat.
Preview
Your brand
Welcome to {{1}} Business, {{2}}. Your account is active, and you can now book pickups, print labels and track all your shipments here on WhatsApp.
10:24
- Book a pickup
Variables are highlighted. Replace them with your own values before sending.
Welcome to {{1}} Business, {{2}}. Your account is active, and you can now book pickups, print labels and track all your shipments here on WhatsApp.
Buttons: Book a pickup
Variables explained
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
{{1}} | Courier or platform name as it appears before “Business” | SwiftPost |
{{2}} | Contact's first name or the merchant's business name | Layla |
Category and compliance notes
Meta classifies this as a utility template: it is triggered by a specific transaction, account event or booking the customer already has. Keep it free of offers, discounts and promotional links; any promotional line makes Meta recategorise it as marketing.
Variations
Alternative versions of the same message, following the same channel rules.
With account manager
Welcome to {{1}} Business, {{2}}. Your account is active and {{3}} is your account manager. Reply here at any time to book a pickup or track a shipment.
10:24
- Book a pickup
- Track a shipment
152 / 1,024 characters
Getting started steps
Welcome to {{1}} Business, {{2}}. Your account is active. To send your first shipment: 1. Book a pickup. 2. Print the label. 3. Hand it to our driver. We will update you here at every step.
10:24
- Book a pickup
189 / 1,024 characters
How to use this template
- 1
Copy the template
Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
- 2
Add sample values
Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
- 3
Submit it for approval
Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
- 4
Send it
Once approved, send it from your campaigns or trigger it from your systems over the API.
Questions about this template
Which WhatsApp category is this template?
Utility. It confirms or updates a specific order, account or booking. If you add an offer or a promotional link, Meta will recategorise it as marketing.
How long is this WhatsApp template?
The body has 147 characters of the 1,024 WhatsApp allows, with 2 variable(s) and 1 button(s).
Do I need opt-in to send this template?
Yes. WhatsApp requires opt-in before a business starts a conversation, including for utility messages such as order and account updates. Collect it at checkout or sign-up.
Is this template available in other languages?
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.