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RCSPromotionalSaaS and apps · Promotion

New feature announcement RCS template (promotional)

Send it to opted-in users when a feature they will care about goes live. A short rich message with a demo video drives adoption faster than a changelog nobody reads.

Preview

Your brand

New in [App]: [Feature] is now live in your workspace. See how it works in a 60-second walkthrough.

  • Watch the demo
  • Unsubscribe

Variables are highlighted. Replace them with your own values before sending.

New in [App]: [Feature] is now live in your workspace. See how it works in a 60-second walkthrough.

Buttons: Watch the demo · Unsubscribe

SMS fallback of the same text: 1 segment(s) in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.

Variables explained

What to put in each variable, with an example value.

VariableWhat it isExample
[App]Product name, matching your verified RCS agentPlanly
[Feature]Feature name as shown in the productAI meeting notes

Category and compliance notes

Promotional RCS: send from a verified brand agent to opted-in users, include an unsubscribe suggestion and keep the opt-out in the SMS fallback.

Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time

Variations

Alternative versions of the same message, following the same channel rules.

  • Beta invitation

    You are invited: [Feature] is in early access for [App] customers. Turn it on in your workspace settings and tell us what you think.

    • Join the beta
    • Unsubscribe

    1 SMS segments · GSM-7 · 128 characters

    Check length
  • Benefit-led

    Save time with [Feature], now live in [App]. It takes care of the busywork so your team can focus on what matters.

    • Try it now
    • Watch the demo
    • Unsubscribe

    1 SMS segments · GSM-7 · 110 characters

    Check length
  • Webinar invite

    New in [App]: [Feature]. Join our live walkthrough on [Date] to see it in action and ask the product team your questions.

    • Save my seat
    • Unsubscribe

    1 SMS segments · GSM-7 · 115 characters

    Check length

How to use this template

  1. 1

    Copy the text

    Copy the message and its suggested replies.

  2. 2

    Build the rich message

    Add an image, card or carousel and the suggestions in the RCS card builder.

  3. 3

    Prepare the SMS fallback

    Keep a plain-text version for phones without RCS, with the same opt-out where needed.

  4. 4

    Send from a verified agent

    Send through a verified RCS brand agent, with automatic fallback to SMS.

Questions about this template

What happens if the recipient's phone has no RCS?

The message falls back to SMS. Sent as plain text, this template is 1 SMS segment(s) in GSM-7, without the suggested replies.

Is this promotional or transactional RCS?

Promotional. It must come from a verified brand agent, go only to opted-in users and include a way to unsubscribe.

Is this template available in other languages?

Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.