Day-before reminder
[Clinic]: Hi [Name], see you tomorrow at [Time] with [Doctor]. Reply 1 to confirm or 2 to reschedule.
1 SMS segments · GSM-7 · 93 characters
Send it 24 to 48 hours before the appointment. Patients confirm or ask to reschedule with a single digit, so your front desk can refill cancelled slots instead of losing them to no-shows.
[Clinic]: Reminder for [Name]: your appointment with [Doctor] is on [Date] at [Time]. Reply 1 to confirm or 2 to reschedule. Please arrive 15 minutes early.
Variables are highlighted. Replace them with your own values before sending.
[Clinic]: Reminder for [Name]: your appointment with [Doctor] is on [Date] at [Time]. Reply 1 to confirm or 2 to reschedule. Please arrive 15 minutes early.
146 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
[Clinic] | Clinic or hospital name, matching your sender ID | Al Noor Clinic |
[Name] | Patient's name | Aisha |
[Doctor] | Doctor's name with title | Dr Patel |
[Date] | Appointment date | Tue 14 Oct |
[Time] | Appointment time | 10:30 AM |
Transactional SMS: it must relate to something the customer did or owns. Keep it free of offers and promotional links, or operators may filter it as promotional traffic and apply quiet hours.
Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time
Alternative versions of the same message, following the same channel rules.
[Clinic]: Hi [Name], see you tomorrow at [Time] with [Doctor]. Reply 1 to confirm or 2 to reschedule.
1 SMS segments · GSM-7 · 93 characters
[Clinic]: [Name], your test with [Doctor] is on [Date] at [Time]. Please fast for [Hours] hours beforehand. Reply 1 to confirm.
1 SMS segments · GSM-7 · 115 characters
[Clinic]: Reminder for [Name]: [Doctor], [Date] at [Time]. Directions and parking: [Link] Reply 1 to confirm or 2 to reschedule.
1 SMS segments · GSM-7 · 116 characters
Copy the text
Copy the message and keep the brand name at the start so the recipient knows who is writing.
Replace the placeholders
Map each [Placeholder] to a field in your contact list or system, keeping the message short.
Check length and encoding
Paste the final text into the SMS counter to see the segments you will pay for.
Send from a registered sender ID
Use a sender ID registered for this traffic type in each destination country.
1 segment(s): the text has 146 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.
Transactional. It relates to a specific order, account or appointment, so it can be sent around the clock as long as it carries no promotional content.
Any time. Transactional and OTP messages are delivered 24/7; time-of-day windows such as 07:00–21:00 in the UAE or 09:00–22:00 in Saudi Arabia apply to promotional traffic.
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.
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