With courier and ETA
[Brand]: Hi [Name], order [Order ID] has shipped with [Courier] and should arrive by [Date]. Track: [Link]
1 SMS segments · GSM-7 · 94 characters
SMSTransactionalRetail and e-commerce · Order, booking and shipping
Order shipped SMS template (transactional)
Text customers as soon as the parcel leaves the warehouse, with a tracking link they can tap from the lock screen. It reassures them the order is moving and reduces "where is my order?" tickets.
Preview
Your brand
[Brand]: Hi [Name], your order [Order ID] has shipped. Track it here: [Link]
Variables are highlighted. Replace them with your own values before sending.
[Brand]: Hi [Name], your order [Order ID] has shipped. Track it here: [Link]
68 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.
Variables explained
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
[Brand] | Your store name, matching the sender ID where possible | Lumi Store |
[Name] | Customer's first name | Omar |
[Order ID] | Order number as shown in the customer's account | LS-20931 |
[Link] | Short tracking link; a branded short domain keeps the SMS in fewer segments | lumi.st/t/8Fk2 |
Category and compliance notes
Transactional SMS: it must relate to something the customer did or owns. Keep it free of offers and promotional links, or operators may filter it as promotional traffic and apply quiet hours.
Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time
Variations
Alternative versions of the same message, following the same channel rules.
Partial shipment
[Brand]: Hi [Name], part of your order [Order ID] has shipped. The remaining items will follow in a separate parcel. Track: [Link]
1 SMS segments · GSM-7 · 122 characters
Without a link
[Brand]: Hi [Name], your order [Order ID] has shipped. Your [Courier] tracking number is [Tracking].
1 SMS segments · GSM-7 · 90 characters
How to use this template
- 1
Copy the text
Copy the message and keep the brand name at the start so the recipient knows who is writing.
- 2
Replace the placeholders
Map each [Placeholder] to a field in your contact list or system, keeping the message short.
- 3
Check length and encoding
Paste the final text into the SMS counter to see the segments you will pay for.
- 4
Send from a registered sender ID
Use a sender ID registered for this traffic type in each destination country.
Questions about this template
How many SMS segments is this message?
1 segment(s): the text has 68 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.
Is this promotional or transactional SMS?
Transactional. It relates to a specific order, account or appointment, so it can be sent around the clock as long as it carries no promotional content.
When can I send this message?
Any time. Transactional and OTP messages are delivered 24/7; time-of-day windows such as 07:00–21:00 in the UAE or 09:00–22:00 in Saudi Arabia apply to promotional traffic.
Is this template available in other languages?
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.