Shorter version
[Agency]: [Number] new homes in [Area] match your search, [Name]. See them: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 94 characters
Send it to opted-in leads who have gone quiet for a few weeks. Pointing to fresh matches in their preferred area restarts the conversation without a hard sell.
[Agency]: Still looking for a home in [Area], [Name]? [Number] new properties match your search this week. See them: [Link] Reply STOP to opt out
Variables are highlighted. Replace them with your own values before sending.
[Agency]: Still looking for a home in [Area], [Name]? [Number] new properties match your search this week. See them: [Link] Reply STOP to opt out
135 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
[Agency] | Agency name matching the sender ID | Harbour Homes |
[Area] | The area the lead searched in | Dubai Hills |
[Name] | Lead's first name | Ahmed |
[Number] | Count of new matching properties this week | 6 |
[Link] | Link to a filtered results page | hbh.ae/s/hills |
Promotional SMS: send only to contacts who opted in, keep the opt-out instruction in every message, use a sender ID registered for promotional traffic and respect each country's sending hours.
Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time
Alternative versions of the same message, following the same channel rules.
[Agency]: [Number] new homes in [Area] match your search, [Name]. See them: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 94 characters
[Agency]: Hi [Name], still searching in [Area]? Our agent can shortlist homes for you this week. Book a call: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 130 characters
[Agency]: Hi [Name], prices and availability in [Area] have changed since your last search. See the latest homes: [Link] Reply STOP to opt out
1 SMS segments · GSM-7 · 134 characters
Copy the text
Copy the message and keep the brand name at the start so the recipient knows who is writing.
Replace the placeholders
Map each [Placeholder] to a field in your contact list or system, keeping the message short.
Check length and encoding
Paste the final text into the SMS counter to see the segments you will pay for.
Send from a registered sender ID
Use a sender ID registered for this traffic type in each destination country.
1 segment(s): the text has 135 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.
Promotional. It needs consent and an opt-out, and it must be sent from a sender ID registered for promotional traffic within each country's allowed hours.
Within each country's promotional window in the recipient's local time: for example 07:00–21:00 in the UAE and 09:00–22:00 in Saudi Arabia. Use the send-time planner to check every country on your list.
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.
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