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WhatsAppMarketingRestaurants and food delivery · New Year

New Year's Eve dinner WhatsApp template (marketing)

Send it to opted-in guests in early December. New Year's Eve tables go fast, so a clear set-menu offer with a reservation button turns interest into bookings before guests choose elsewhere.

Preview

Your brand

Happy New Year, {{1}}! Welcome {{2}} with our countdown dinner on 31 December, with live music and a set menu. Seats are limited, so book early.

10:24

  • Reserve a table
  • Stop promotions

Variables are highlighted. Replace them with your own values before sending.

Happy New Year, {{1}}! Welcome {{2}} with our countdown dinner on 31 December, with live music and a set menu. Seats are limited, so book early.

Buttons: Reserve a table · Stop promotions

Variables explained

What to put in each variable, with an example value.

VariableWhat it isExample
{{1}}Guest's first nameChris
{{2}}The year you are welcoming2027

Category and compliance notes

Meta classifies this as a marketing template: it promotes, re-engages or announces. Send it only to people who opted in to hear from you on WhatsApp, keep the opt-out quick reply, and expect it to be billed at the marketing rate and subject to Meta's per-user marketing limits.

Variations

Alternative versions of the same message, following the same channel rules.

  • With price

    Celebrate New Year's Eve with us, {{1}}! Our countdown dinner on 31 December is {{2}} per person, including a set menu and live music. Seats are limited.

    10:24

    • Reserve a table
    • Stop promotions

    153 / 1,024 characters

  • Last tables left

    Hi {{1}}, only a few tables are left for our New Year's Eve countdown dinner. Book now to welcome {{2}} with us.

    10:24

    • Reserve a table
    • Stop promotions

    112 / 1,024 characters

  • Family-friendly

    Happy New Year, {{1}}! Ring in {{2}} as a family at our early countdown dinner on 31 December, with a kids' menu and fireworks view.

    10:24

    • Reserve a table
    • Stop promotions

    132 / 1,024 characters

How to use this template

  1. 1

    Copy the template

    Copy the body, footer and buttons exactly as shown, including the {{1}} variables.

  2. 2

    Add sample values

    Meta asks for a sample value for every variable when you submit, so use the examples in the table above.

  3. 3

    Submit it for approval

    Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.

  4. 4

    Send it

    Once approved, send it from your campaigns or trigger it from your systems over the API.

Questions about this template

Which WhatsApp category is this template?

Marketing. It promotes an offer, a product or a re-engagement, so Meta bills it at the marketing rate, it needs opt-in and it counts towards the per-user marketing message limits.

How long is this WhatsApp template?

The body has 144 characters of the 1,024 WhatsApp allows, with 2 variable(s) and 2 button(s).

Do I need opt-in to send this template?

Yes. WhatsApp requires opt-in before you message someone, and marketing templates also need a clear way to stop promotions, which is why the template keeps the opt-out button.

Is this template available in other languages?

Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.