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Run your own messaging company: WhatsApp, SMS, RCS and voice under your brand

Give your clients a messaging platform with your name on the door. They sign in on your domain, buy at your prices and receive your invoices, while BroadNet, in business since 2003 with direct connections to more than 1,000 operators and aggregators, runs the channels, routes and engineering underneath.

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Illustrative white-label console: the reseller's brand on top, client sub-accounts with their channels and credit status below. Sample data only.

Short answer

Updated

The OmniChannels.ai reseller programme lets you sell WhatsApp, SMS, RCS, voice, Messenger, Instagram, Telegram, email and push under your own brand. You get a white-label console on your domain, a sub-account per client with its own credit, sender IDs, rate card and users, a reseller API and an MCP server for AI agents. You buy at volume-based wholesale rates quoted by sales, set your own retail prices and see your margin per account.

Trusted infrastructureOfficial Meta Business Solution ProviderGoogle RBM partnerGSMA memberISO/IEC 27001:2022ISO/IEC 27018ISO 9001:2015ISO 22301SOC 2 Type IIGDPR compliant

Everything the platform does, sold as your product

Resellers get every capability of the platform, not a cut-down partner edition. These are the parts that let you run it as your own business.

The OmniChannels.ai mark at the centre connects to five branded client accounts, illustrating sub-accounts that a reseller runs under its own brand.

What your clients see: your brand, end to end

White-label means more than a logo on a login page. Every screen, document and integration point your clients touch carries your company's name.

Illustrative views of a white-label console under a partner's own brand. Sample data only.

  • Your domain and login page

    Clients sign in at an address on your own domain, on a login page in your logo and colours.

  • Your console, in Arabic or English

    The dashboard, campaigns, inbox, templates and reports all appear under your brand.

  • Your invoices and your prices

    Clients are billed by your company, on your terms, at the retail rates you set for them.

  • Your delivery reports

    Summary and advanced delivery reports and CSV exports carry your brand, so proof of delivery comes from you.

  • Your API and webhooks

    Developers at your clients integrate with a REST API and delivery webhooks presented under your brand.

  • Your support desk

    Your team is the first line your clients talk to, with BroadNet's engineers working behind you as second line.

What BroadNet runs behind the scenes

  • Direct connections to more than 1,000 operators and aggregators for SMS and voice
  • WhatsApp as an official Meta Business Solution Provider, RCS as a Google RBM partner
  • Platform engineering, channel set-up, routing and delivery investigations
  • Wholesale and retail rate cards, credit control and margin reporting
  • An information security programme certified to ISO/IEC 27001:2022, with a SOC 2 Type II attestation
  • Second-line support for your team, with escalation to engineering

A few third-party steps sit outside any white-label: Meta's own Embedded Signup screens and some operator sender ID registration forms may name the underlying provider.

Model your marginTry the reseller margin calculator with your own wholesale and retail prices.

What you can resell

Every channel on the platform is open to resellers, with the same tools your clients would get from BroadNet directly.

ItemDetails
WhatsApp Business APIClients connect their own WhatsApp Business accounts through Meta's Embedded Signup, then use templates, interactive messages, Flows, catalogs and the shared inbox.
SMSA2P and two-way SMS with sender IDs, bulk and personalised sends, Unicode and Arabic, number lookup, REST API and SMPP.
RCS business messagingVerified branded senders, rich cards, carousels and suggested replies, with automatic SMS fallback where RCS is not available.
VoiceVoice OTP, IVR, outbound calls, AI voice agents and dialers in a white-label, multi-tenant setup, provisioned with the account team.
Messenger and InstagramFacebook Page and Instagram conversations in the shared inbox, plus sends within Meta's messaging rules.
Telegram, Email and PushAdditional channels on the same console, API and reporting, so you can offer clients one platform for every message type.
Chatbots and AI agentsEnglish and Arabic bots and AI agents through BroadNet AI, with handover to human agents, scoped per client.

Launch your messaging business in four weeks

A typical plan once your brand assets and company documents are ready. Meta, Google and operator approvals for each client follow their own timelines, which vary by country.

  1. 1

    Week 1

    Apply, scope and sign

    Tell us your markets, channels and target clients. Your partner manager matches you to a tier, agrees the commercial model and issues your wholesale rate card.

  2. 2

    Week 2

    Brand your platform

    Send your logo, colours and the domain you want to use. We configure your console, login page, invoices, reports and API under your brand, and open a demo tenant.

  3. 3

    Week 3

    Train your team and price your offer

    Your sales and support staff are trained on the console and channel rules. You build retail rate cards and start sender ID and WhatsApp onboarding for your first clients.

  4. 4

    Week 4

    Go live with your first clients

    Create client sub-accounts, assign credit and users, and send production traffic. Review delivery, margin and pipeline with your partner manager.

Who builds a business on the reseller programme

Partners arrive from very different starting points. These are the most common, and what each one typically sells.

API and MCP for partners: let software and AI agents do the work

Everything you do in the console can also be done in code. And because the API is now available as an MCP server, AI agents can work with it too.

  • One REST API for every channel

    About 330 documented paths across SMS, WhatsApp, RCS, Messenger, Instagram, Telegram, email and push, with an OpenAPI 3.1 spec and a TypeScript SDK.

  • A reseller API for your back office

    Create client accounts, top up credit, manage rate cards and pull reports from your own billing or CRM system.

  • An MCP server for AI agents

    Point Claude, Cursor, VS Code, n8n or another MCP client at one endpoint, and an agent can send messages, work with WhatsApp templates and read delivery reports.

  • Agents scoped to the right account

    MCP tools act with the permissions of the token they are given, so an agent works only with the channels, sender IDs, templates and balance of the account behind its key.

  • Guardrails from day one

    Enable only the tools an agent needs, keep human approval on every send, and use temporary keys while you test.

MCP ยท mcp.broadnet.meClaude Code
# Connect an AI agent to the MCP server (Claude Code shown)
claude mcp add --transport http omnichannels \
  https://mcp.broadnet.me/mcp \
  --header "Authorization: Bearer $BROADNET_TOKEN"

# Then ask in plain language:
#   List my approved WhatsApp templates in Arabic
#   Summarise yesterday's delivery failures by reason

The exact tool list depends on the server version and the account behind the key. Every send is a real, billed message, so keep approval switched on for send tools.

Read the documentation

Is the reseller programme right for you?

A good fit when

  • You are a telecom reseller, MVNO, agency, software vendor or regional distributor in the GCC or beyond with clients who need business messaging.
  • You want the client relationship, the billing and the margin to stay with your company.
  • You need several channels on one platform rather than separate contracts for WhatsApp, SMS, RCS and voice.
  • You want to automate account creation, credit and pricing through an API, or let AI agents work through the MCP server, as your client base grows.

Good to know before you start

  • Meta reviews each client's WhatsApp business, display name and templates, and Google and operators approve RCS agents and sender IDs; these approvals cannot be skipped.
  • Sender ID registration rules differ by country, and some markets require documents from each end client before traffic is allowed.
  • Postpaid billing for your account needs credit approval; prepaid is the usual starting point.
  • You provide first-line support to your clients, so your team needs to be trained on the channels you sell.

How the white-label model works

We run the network, the platform and the compliance. You own the brand, the prices and the customer relationship. Your clients only ever see your name.

BroadNet network and platform

Direct operator connections, routing, sender ID registration, platform engineering and second-line support.

Your brand

Your console on your domain, your logo and colours, your rate cards, invoices and delivery reports, plus the reseller API.

Your clients

A sub-account per client, each with its own credit, sender IDs, users and webhooks, on every channel.

Reseller programme questions

What is a white-label messaging reseller programme?

It lets you sell a messaging platform as your own product. Your clients use a console, API and reports under your brand and pay you, while the provider runs the platform, operator connections and channel approvals underneath. On OmniChannels.ai that covers WhatsApp, SMS, RCS, voice, Messenger, Instagram, Telegram, email and push.

Do my clients see BroadNet anywhere?

Not in your console, delivery reports, invoices or API, which carry your brand and domain. A few third-party steps are outside anyone's white-label: Meta's own Embedded Signup screens for WhatsApp and some operator sender ID registration forms may refer to the underlying provider.

Which channels and features can I resell?

All of them. Resellers get every capability of the platform: WhatsApp Business API, SMS, RCS, voice, Messenger, Instagram, Telegram, email and push, plus the shared inbox, campaigns, chatbots and AI agents, the REST API, SMPP binds and the MCP server.

How do pricing and margins work?

You buy at volume-based wholesale rates, quoted by sales per destination and channel, and set your own retail prices for each client and route. The margin view compares wholesale cost with retail revenue per sub-account. Meta's WhatsApp charges and operator sender ID fees are separate pass-through costs.

What is the difference between the Launch and Signature tiers?

Both include every channel, sub-accounts, your own pricing and the reseller API. Signature adds full white-label on your own domain, dedicated SMPP binds, a dedicated partner manager with solution-architect time, priority second-line support, co-marketing and shared leads, in return for a volume commitment agreed with sales.

How long does it take to launch?

A typical launch takes about four weeks from signed agreement to first live client, provided your brand assets and company documents are ready. Each client's WhatsApp verification, template reviews and sender ID registrations then run on Meta's and the operators' timelines, which vary by country.

Can I resell the WhatsApp Business API?

Yes. BroadNet is an official Meta Business Solution Provider. Each client connects its own WhatsApp Business account and number through Meta's Embedded Signup, then submits templates for Meta review. Meta's business verification, messaging limits and per-message charges apply to each client individually.

Can AI agents work on my clients' accounts?

Yes, through the MCP server at mcp.broadnet.me. An agent in Claude, Cursor, VS Code or n8n can send messages, use WhatsApp templates and read delivery reports with the permissions of the key it is given, so it acts only on that key's account. Keep human approval on for every send.

Should I choose prepaid or postpaid?

Most resellers start prepaid, topping up their own balance and allocating credit to clients. Postpaid terms are available after a credit review. Separately, you choose prepaid or postpaid for each of your clients and can cap or suspend them at any time.

Is there a minimum commitment?

Commitments depend on your tier and are agreed with sales. Referral partners have none; Signature and wholesale partners agree a monthly volume commitment, and a larger commitment usually brings better wholesale rates. We discuss realistic volumes during scoping rather than applying a fixed minimum.

Guides on this topic

Explore more of the platform

Start your reseller business

Tell us about your company, your markets and the channels your clients ask for. Your partner manager will come back with a tier, the commercial model and a four-week launch plan.

Tell us about your business and clients. Our partnerships team will reply with the programme details and next steps.

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