Shorter version
[Code] is your [Brand] code. Valid for 10 min. Never share it.
1 SMS segments · GSM-7 · 58 characters
Send it when travellers log in to manage bookings, loyalty points or saved cards. The line saying you never call for the code protects customers from booking and refund scams.
[Code] is your [Brand] sign-in code. It expires in 10 minutes. We will never call you to ask for it.
Variables are highlighted. Replace them with your own values before sending.
[Code] is your [Brand] sign-in code. It expires in 10 minutes. We will never call you to ask for it.
96 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
[Code] | The one-time sign-in code | 560382 |
[Brand] | Airline, hotel group or travel app name | SkyGulf |
OTP SMS: name the brand, state the expiry, never put the code inside a link and send from a sender ID registered for transactional or OTP traffic so it is delivered 24/7.
Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time
Alternative versions of the same message, following the same channel rules.
[Code] is your [Brand] code. Valid for 10 min. Never share it.
1 SMS segments · GSM-7 · 58 characters
[Code] is your [Brand] code to confirm changes to booking [Booking ref]. It expires in 10 minutes. Do not share it.
1 SMS segments · GSM-7 · 109 characters
[Code] is your [Brand] sign-in code. It expires in 5 minutes. If you did not try to sign in, change your password.
1 SMS segments · GSM-7 · 110 characters
Copy the text
Copy the message and keep the brand name at the start so the recipient knows who is writing.
Replace the placeholders
Map each [Placeholder] to a field in your contact list or system, keeping the message short.
Check length and encoding
Paste the final text into the SMS counter to see the segments you will pay for.
Send from a registered sender ID
Use a sender ID registered for this traffic type in each destination country.
1 segment(s): the text has 96 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.
Transactional (OTP). One-time passcodes are delivered 24/7 and should use a sender ID registered for OTP or transactional traffic.
Any time. Transactional and OTP messages are delivered 24/7; time-of-day windows such as 07:00–21:00 in the UAE or 09:00–22:00 in Saudi Arabia apply to promotional traffic.
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.
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