Shorter version
Happy New Year from [Brand]! Up to 50% off our winter clearance until [Date].
- Shop the sale
- Unsubscribe
1 SMS segments · GSM-7 · 73 characters
RCSPromotionalRetail and e-commerce · New Year
New Year sale RCS template for retailers (promotional)
Send it in the first days of January to clear winter stock while customers are shopping with gift money. RCS shows your verified brand and a shop button, so the offer looks trustworthy and is one tap away.
Preview
Your brand
Happy New Year from [Brand]! Start [Year] with up to 50% off our winter clearance, from today until [Date] while stocks last.
- Shop the sale
- Unsubscribe
Variables are highlighted. Replace them with your own values before sending.
Happy New Year from [Brand]! Start [Year] with up to 50% off our winter clearance, from today until [Date] while stocks last.
Buttons: Shop the sale · Unsubscribe
SMS fallback of the same text: 1 segment(s) in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.
Variables explained
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
[Brand] | Brand name as shown on your verified RCS agent | Lumi Store |
[Year] | The new year | 2027 |
[Date] | Last day of the sale | 15 January |
Category and compliance notes
Promotional RCS: send from a verified brand agent to opted-in users, include an unsubscribe suggestion and keep the opt-out in the SMS fallback.
Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time
Variations
Alternative versions of the same message, following the same channel rules.
With promo code
Happy New Year from [Brand]! Use code [Code] for an extra 10% off clearance prices until [Date].
- Copy code
- Shop the sale
- Unsubscribe
1 SMS segments · GSM-7 · 90 characters
Last days
[Brand] New Year sale: only [Days] days left to get up to 50% off our winter clearance. Ends [Date].
- Shop the sale
- Unsubscribe
1 SMS segments · GSM-7 · 94 characters
How to use this template
- 1
Copy the text
Copy the message and its suggested replies.
- 2
Build the rich message
Add an image, card or carousel and the suggestions in the RCS card builder.
- 3
Prepare the SMS fallback
Keep a plain-text version for phones without RCS, with the same opt-out where needed.
- 4
Send from a verified agent
Send through a verified RCS brand agent, with automatic fallback to SMS.
Questions about this template
What happens if the recipient's phone has no RCS?
The message falls back to SMS. Sent as plain text, this template is 1 SMS segment(s) in GSM-7, without the suggested replies.
Is this promotional or transactional RCS?
Promotional. It must come from a verified brand agent, go only to opted-in users and include a way to unsubscribe.
Is this template available in other languages?
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.