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SMSPromotionalTravel and hospitality · UAE National Day

UAE National Day staycation SMS template (promotional)

Send it in mid to late November to residents who opted in to offers. The long weekend is peak time for staycations, and a clear discount with late checkout gives them a reason to book now.

Preview

Your brand

[Hotel]: Celebrate UAE National Day with a staycation: 30% off rooms and late checkout, 1-3 Dec. Book: [Link] Reply STOP to opt out

Variables are highlighted. Replace them with your own values before sending.

[Hotel]: Celebrate UAE National Day with a staycation: 30% off rooms and late checkout, 1-3 Dec. Book: [Link] Reply STOP to opt out

127 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.

Variables explained

What to put in each variable, with an example value.

VariableWhat it isExample
[Hotel]Hotel name or promotional sender IDMarina Bay Hotel
[Link]Short link to the offer booking pagembh.ae/nd

Category and compliance notes

Promotional SMS: send only to contacts who opted in, keep the opt-out instruction in every message, use a sender ID registered for promotional traffic and respect each country's sending hours.

Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time

Variations

Alternative versions of the same message, following the same channel rules.

  • Shorter version

    [Hotel]: UAE National Day staycation, 30% off rooms, 1-3 Dec. [Link] Reply STOP to opt out

    1 SMS segments · GSM-7 · 86 characters

    Check length
  • Dining offer

    [Hotel]: Celebrate UAE National Day with an Emirati dinner buffet on 2 Dec. Reserve: [Link] Reply STOP to opt out

    1 SMS segments · GSM-7 · 109 characters

    Check length
  • Last rooms

    [Hotel]: Last rooms for the UAE National Day weekend! 30% off and late checkout. Book: [Link] Reply STOP to opt out

    1 SMS segments · GSM-7 · 111 characters

    Check length

How to use this template

  1. 1

    Copy the text

    Copy the message and keep the brand name at the start so the recipient knows who is writing.

  2. 2

    Replace the placeholders

    Map each [Placeholder] to a field in your contact list or system, keeping the message short.

  3. 3

    Check length and encoding

    Paste the final text into the SMS counter to see the segments you will pay for.

  4. 4

    Send from a registered sender ID

    Use a sender ID registered for this traffic type in each destination country.

Questions about this template

How many SMS segments is this message?

1 segment(s): the text has 127 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.

Is this promotional or transactional SMS?

Promotional. It needs consent and an opt-out, and it must be sent from a sender ID registered for promotional traffic within each country's allowed hours.

When can I send this message?

Within each country's promotional window in the recipient's local time: for example 07:00–21:00 in the UAE and 09:00–22:00 in Saudi Arabia. Use the send-time planner to check every country on your list.

Is this template available in other languages?

Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.