Rate the product
Hi {{1}}, how are you finding {{2}}? Tap a rating below; it only takes a second and helps other shoppers choose.
10:24
- Great
- Okay
- Not good
- Stop promotions
112 / 1,024 characters
WhatsAppMarketingRetail and e-commerce · Feedback and NPS
Post-purchase feedback WhatsApp template (marketing)
Send it a few days after delivery, once the customer has had time to use the product. Quick-reply ratings get far more answers than an email survey and flag unhappy buyers before they leave a public review.
Preview
Your brand
Hi {{1}}, how was your recent order {{2}}? Your feedback helps us improve, and it takes less than a minute. Please rate your experience below.
10:24
- Great
- Okay
- Not good
- Stop promotions
Variables are highlighted. Replace them with your own values before sending.
Hi {{1}}, how was your recent order {{2}}? Your feedback helps us improve, and it takes less than a minute. Please rate your experience below.
Buttons: Great · Okay · Not good · Stop promotions
Variables explained
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
{{1}} | Customer's first name | Daniel |
{{2}} | Order number or a short product description | #100482 |
Category and compliance notes
Meta classifies this as a marketing template: it promotes, re-engages or announces. Send it only to people who opted in to hear from you on WhatsApp, keep the opt-out quick reply, and expect it to be billed at the marketing rate and subject to Meta's per-user marketing limits.
Variations
Alternative versions of the same message, following the same channel rules.
Rate the delivery
Hi {{1}}, your order {{2}} was delivered recently. How was the delivery experience? Choose an option below.
10:24
- Great
- Okay
- Not good
- Stop promotions
107 / 1,024 characters
Two-button version
Hi {{1}}, how did we do with order {{2}}? One tap is all it takes.
10:24
- Great
- Not good
- Stop promotions
66 / 1,024 characters
How to use this template
- 1
Copy the template
Copy the body, footer and buttons exactly as shown, including the {{1}} variables.
- 2
Add sample values
Meta asks for a sample value for every variable when you submit, so use the examples in the table above.
- 3
Submit it for approval
Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.
- 4
Send it
Once approved, send it from your campaigns or trigger it from your systems over the API.
Questions about this template
Which WhatsApp category is this template?
Marketing. It promotes an offer, a product or a re-engagement, so Meta bills it at the marketing rate, it needs opt-in and it counts towards the per-user marketing message limits.
How long is this WhatsApp template?
The body has 142 characters of the 1,024 WhatsApp allows, with 2 variable(s) and 4 button(s).
Do I need opt-in to send this template?
Yes. WhatsApp requires opt-in before you message someone, and marketing templates also need a clear way to stop promotions, which is why the template keeps the opt-out button.
Is this template available in other languages?
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.