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WhatsAppMarketingRetail and e-commerce · Ramadan

Ramadan collection launch WhatsApp template (marketing)

Send it in the days before Ramadan begins, when families plan iftar tables and gifts. It announces dates, gift boxes and home essentials and sets a clear order-by date for delivery before iftar.

Preview

Your brand

Ramadan Kareem, {{1}}! Our Ramadan collection is now available, with special prices on dates, gift boxes and home essentials. Order before {{2}} for delivery before iftar.

10:24

  • Browse the collection
  • Stop promotions

Variables are highlighted. Replace them with your own values before sending.

Ramadan Kareem, {{1}}! Our Ramadan collection is now available, with special prices on dates, gift boxes and home essentials. Order before {{2}} for delivery before iftar.

Buttons: Browse the collection · Stop promotions

Variables explained

What to put in each variable, with an example value.

VariableWhat it isExample
{{1}}Customer's first nameFatima
{{2}}Order cut-off, as a time and day or a date3 PM today

Category and compliance notes

Meta classifies this as a marketing template: it promotes, re-engages or announces. Send it only to people who opted in to hear from you on WhatsApp, keep the opt-out quick reply, and expect it to be billed at the marketing rate and subject to Meta's per-user marketing limits.

Variations

Alternative versions of the same message, following the same channel rules.

  • Gift box focus

    Ramadan Kareem, {{1}}! Surprise family and friends with our Ramadan gift boxes, filled with dates, sweets and treats. Order by {{2}} for delivery before iftar.

    10:24

    • Shop gift boxes
    • Stop promotions

    159 / 1,024 characters

  • With discount code

    Ramadan Kareem, {{1}}! Enjoy {{2}} off our Ramadan collection with code {{3}} until the end of the holy month.

    10:24

    • Browse the collection
    • Stop promotions

    110 / 1,024 characters

  • Order cut-off reminder

    Only a few hours left to order for iftar, {{1}}. Place your order before {{2}} to get it delivered before sunset.

    10:24

    • Order now
    • Stop promotions

    113 / 1,024 characters

How to use this template

  1. 1

    Copy the template

    Copy the body, footer and buttons exactly as shown, including the {{1}} variables.

  2. 2

    Add sample values

    Meta asks for a sample value for every variable when you submit, so use the examples in the table above.

  3. 3

    Submit it for approval

    Create it in WhatsApp Manager or through the API under the category shown, in the language you send in.

  4. 4

    Send it

    Once approved, send it from your campaigns or trigger it from your systems over the API.

Questions about this template

Which WhatsApp category is this template?

Marketing. It promotes an offer, a product or a re-engagement, so Meta bills it at the marketing rate, it needs opt-in and it counts towards the per-user marketing message limits.

How long is this WhatsApp template?

The body has 171 characters of the 1,024 WhatsApp allows, with 2 variable(s) and 2 button(s).

Do I need opt-in to send this template?

Yes. WhatsApp requires opt-in before you message someone, and marketing templates also need a clear way to stop promotions, which is why the template keeps the opt-out button.

Is this template available in other languages?

Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.