Shorter version
[Courier]: Parcel [Tracking] arrives today, [Time window]. Track: [Link]
1 SMS segments · GSM-7 · 64 characters
Send this on the morning of delivery, once the parcel is loaded on the van. Giving the time window and a reschedule link up front cuts failed first attempts and “where is my parcel?” calls.
[Courier]: Your parcel [Tracking] is out for delivery today between [Time window]. Track or reschedule: [Link]
Variables are highlighted. Replace them with your own values before sending.
[Courier]: Your parcel [Tracking] is out for delivery today between [Time window]. Track or reschedule: [Link]
102 characters in GSM-7, which is 1 SMS segment(s). GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split. Counts treat each [Placeholder] as text of similar length; check the final message once your real values are in.
What to put in each variable, with an example value.
| Variable | What it is | Example |
|---|---|---|
[Courier] | Your courier or brand name, matching the registered sender ID | SwiftPost |
[Tracking] | The tracking number exactly as printed on the label | SP4829301AE |
[Time window] | Estimated delivery slot, kept short so the SMS stays in one segment | 2pm-5pm |
[Link] | Short tracking page link where the customer can also reschedule | swft.ps/t/4829 |
Transactional SMS: it must relate to something the customer did or owns. Keep it free of offers and promotional links, or operators may filter it as promotional traffic and apply quiet hours.
Promotional sending hours differ by country, and some regulators also set Ramadan hours.Sender ID rules by countryPlan the send time
Alternative versions of the same message, following the same channel rules.
[Courier]: Parcel [Tracking] arrives today, [Time window]. Track: [Link]
1 SMS segments · GSM-7 · 64 characters
[Courier]: Your parcel [Tracking] is out for delivery today between [Time window]. Not home? Choose a safe place or a neighbour: [Link]
1 SMS segments · GSM-7 · 127 characters
[Courier]: Hi [Name], parcel [Tracking] is on the way today between [Time window]. Your driver [Driver] may call from [Phone]. Track: [Link]
1 SMS segments · GSM-7 · 126 characters
Copy the text
Copy the message and keep the brand name at the start so the recipient knows who is writing.
Replace the placeholders
Map each [Placeholder] to a field in your contact list or system, keeping the message short.
Check length and encoding
Paste the final text into the SMS counter to see the segments you will pay for.
Send from a registered sender ID
Use a sender ID registered for this traffic type in each destination country.
1 segment(s): the text has 102 characters in GSM-7. GSM-7 fits 160 characters in a single SMS, or 153 per segment when the message is split.
Transactional. It relates to a specific order, account or appointment, so it can be sent around the clock as long as it carries no promotional content.
Any time. Transactional and OTP messages are delivered 24/7; time-of-day windows such as 07:00–21:00 in the UAE or 09:00–22:00 in Saudi Arabia apply to promotional traffic.
Yes. It is written natively in English, French, Spanish, German, Arabic, Portuguese, Turkish, and Simplified Chinese, so the Arabic and other versions read as original messages, not translations.
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