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SMS pricing and sender ID rules in Romania

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Romania, from BroadNet's published rate card and regulatory research.

SMS from (per segment)
$0.0440
Operators (4 direct)
4
Sender ID registration
5-10 business days
Regulator
ANCOM

Short answer

Business SMS to Romania starts at $0.0440 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 4 mobile operators are covered, all on direct routes. Sender ID registration with ANCOM typically takes 5-10 business days.

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SMS list rates in Romania

Indicative price per SMS segment by monthly volume tier, averaged across operators, from BroadNet's published rate card. The more you send, the lower the rate.

SMS list rates in Romania
$0.0476
$0.0419
$0.0353
$0.0286
Up to 100,000100,000 to 1 million1 to 5 million5 million and more

Indicative list prices in USD before taxes and sender ID fees, reviewed September 24, 2026. Your quote confirms the final rate.

List rate by operator
OperatorUp to 100,000
Vodafone Romania$0.0513
Orange Romania$0.0489
Digi Romania$0.0464
Telekom Romania (Vodafone)$0.0440
Estimate your monthly cost

Rates by operator and volume tier

OperatorRouteUp to 100,000100,000 to 1 million1 to 5 million5 million and more
Vodafone RomaniaDirect$0.0513$0.0451$0.0379$0.0308
Orange RomaniaDirect$0.0489$0.0430$0.0362$0.0293
Digi RomaniaDirect$0.0464$0.0408$0.0343$0.0278
Telekom Romania (Vodafone)Direct$0.0440$0.0387$0.0326$0.0264

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026. Local-currency invoicing in EUR is available. Published list rate in EUR: from EUR 0.0405 per segment.

Estimate your monthly costCheck your sender IDSender ID rules in Romania

SMS rules in Romania

Summary of Autoritatea Națională pentru Administrare și Reglementare în Comunicații (ANCOM) and operator requirements. Last reviewed 29 September 2026; rules change, so we confirm them for your traffic during onboarding.

Sender ID formats

  • ANCOM · Vodafone Romania and Orange Romania: Alphanumeric, up to 11 chars (numeric long-code also supported)

Sender ID registration

  • ANCOM · Vodafone Romania and Orange Romania: Set by the operators; BroadNet confirms the current requirements during onboarding
  • Typical lead time: 5-10 business days.

Consent (opt-in)

  • GDPR-compliant opt-in required. Double opt-in is the operator-preferred standard for marketing.

Opt-out

  • STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

Quiet hours and send window

  • We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Regulator

  • Autoritatea Națională pentru Administrare și Reglementare în Comunicații (ANCOM). Country code +40.

Sources

Send SMS to Romania with one API

The same REST API and SMPP connection reach Romania and every other market, with delivery receipts on one webhook and automatic fallback to WhatsApp or RCS where you enable it.

SMS API docsTalk to our team
curl -X POST https://api.broadnet.me/sms/sendSms \
  -H "Authorization: Bearer $BROADNET_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"senderId":"YourBrand","destinationNumber":"40…","message":"Hello from YourBrand","messageType":"TEXT"}'

SMS to Romania: questions

How much does it cost to send an SMS to Romania?

Indicative list rates start at $0.0440 per SMS segment, falling to about $0.0286 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

Do I need to register a sender ID in Romania?

Yes, in practice: the mobile operators in Romania set the sender ID requirements rather than a central registry. BroadNet confirms the current requirements during onboarding.

How long does sender ID registration take in Romania?

Typically 5–10 business days, depending on the operator and the documents provided. We confirm the current timeline for your sender ID during onboarding.

When can I send promotional SMS in Romania?

There is no regulator-published window that we know of in Romania. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Which mobile operators can I reach in Romania?

Vodafone Romania (direct route), Orange Romania (direct route), Digi Romania (direct route), Telekom Romania (Vodafone) (direct route).

What opt-out wording is required in Romania?

STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

SMS pricing in nearby markets

Data: BroadNet published rate card and regulatory research, reviewed 24 September 2026. URL: https://omnichannels.ai/sms-pricing/romania/