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SMS pricing and sender ID rules in Italy

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Italy, from BroadNet's published rate card and regulatory research.

SMS from (per segment)
$0.0700
Operators (4 direct)
4
Sender ID registration
5-7 business days
Regulator
AGCOM

Short answer

Business SMS to Italy starts at $0.0700 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 4 mobile operators are covered, all on direct routes. Sender ID registration with AGCOM typically takes 5-7 business days.

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SMS list rates in Italy

Indicative price per SMS segment by monthly volume tier, averaged across operators, from BroadNet's published rate card. The more you send, the lower the rate.

SMS list rates in Italy
$0.0734
$0.0646
$0.0543
$0.0440
Up to 100,000100,000 to 1 million1 to 5 million5 million and more

Indicative list prices in USD before taxes and sender ID fees, reviewed September 24, 2026. Your quote confirms the final rate.

List rate by operator
OperatorUp to 100,000
TIM$0.0767
Vodafone Italy$0.0746
WINDTRE$0.0723
Iliad Italy$0.0700
Estimate your monthly cost

Rates by operator and volume tier

OperatorRouteUp to 100,000100,000 to 1 million1 to 5 million5 million and more
TIMDirect$0.0767$0.0675$0.0568$0.0460
Vodafone ItalyDirect$0.0746$0.0656$0.0552$0.0447
WINDTREDirect$0.0723$0.0636$0.0535$0.0434
Iliad ItalyDirect$0.0700$0.0616$0.0518$0.0420

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026. Local-currency invoicing in EUR is available. Published list rate in EUR: from EUR 0.0644 per segment.

Estimate your monthly costCheck your sender IDSender ID rules in Italy

SMS rules in Italy

Summary of Autorità per le Garanzie nelle Comunicazioni (AGCOM) and operator requirements. Last reviewed 29 September 2026; rules change, so we confirm them for your traffic during onboarding.

Sender ID formats

  • AGCOM · TIM and Vodafone Italy: Alphanumeric, up to 11 chars (numeric long-code also supported)

Sender ID registration

  • AGCOM · TIM and Vodafone Italy: Set by the operators; BroadNet confirms the current requirements during onboarding
  • Typical lead time: 5-7 business days.

Consent (opt-in)

  • GDPR-compliant opt-in required. Double opt-in is the operator-preferred standard for marketing.

Opt-out

  • STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

Quiet hours and send window

  • We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Regulator

  • Autorità per le Garanzie nelle Comunicazioni (AGCOM). Country code +39.

Sources

Send SMS to Italy with one API

The same REST API and SMPP connection reach Italy and every other market, with delivery receipts on one webhook and automatic fallback to WhatsApp or RCS where you enable it.

SMS API docsTalk to our team
curl -X POST https://api.broadnet.me/sms/sendSms \
  -H "Authorization: Bearer $BROADNET_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"senderId":"YourBrand","destinationNumber":"39…","message":"Hello from YourBrand","messageType":"TEXT"}'

SMS to Italy: questions

How much does it cost to send an SMS to Italy?

Indicative list rates start at $0.0700 per SMS segment, falling to about $0.0440 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

Do I need to register a sender ID in Italy?

Yes, in practice: the mobile operators in Italy set the sender ID requirements rather than a central registry. BroadNet confirms the current requirements during onboarding.

How long does sender ID registration take in Italy?

Typically 5–7 business days, depending on the operator and the documents provided. We confirm the current timeline for your sender ID during onboarding.

When can I send promotional SMS in Italy?

There is no regulator-published window that we know of in Italy. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Which mobile operators can I reach in Italy?

TIM (direct route), Vodafone Italy (direct route), WINDTRE (direct route), Iliad Italy (direct route).

What opt-out wording is required in Italy?

STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

SMS pricing in nearby markets

Data: BroadNet published rate card and regulatory research, reviewed 24 September 2026. URL: https://omnichannels.ai/sms-pricing/italy/