Sender ID registration in Romania
What ANCOM and the operators in Romania require for SMS sender IDs, how long approval takes, the accepted formats and sending rules, and how OmniChannels.ai registers yours.
- Registration
- Set by the operators
- Typical lead time
- 5–10 business days
- Alphanumeric sender ID
- Yes
- Regulator
- ANCOM
Short answer
In Romania, sender ID requirements are set by the mobile operators (Vodafone Romania and Orange Romania), with ANCOM as regulator. Approval typically takes 5–10 business days. Alphanumeric IDs of up to 11 characters are accepted. OmniChannels.ai handles the filing across 4 operators and confirms current rules during onboarding.
Sender ID rules in Romania at a glance
| Regulator | Autoritatea Națională pentru Administrare și Reglementare în Comunicații (ANCOM) |
|---|---|
| Registration required | Set by the operatorsBroadNet confirms the current requirements during onboarding |
| Typical lead time | 5–10 business days |
| Alphanumeric sender ID | YesLatin letters, up to 11 characters |
| Numeric long code / short code | Supported alongside alphanumeric sender IDs |
| Accepted formats | Alphanumeric, up to 11 chars (numeric long-code also supported) |
| Promotional sending hours | No regulator-published window foundAgree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7. |
| Opt-in | GDPR-compliant opt-in required. Double opt-in is the operator-preferred standard for marketing. |
| Opt-out | STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents. |
| Operators we reach | Vodafone Romania, Orange Romania, Digi Romania and Telekom Romania (Vodafone) |
| Last reviewed | 29 September 2026Sources: ANCOM |
From BroadNet's regulatory research, last reviewed 29 September 2026. Rules change: we confirm them for your sender ID and traffic during onboarding.
Official sources: ANCOM
How to register your sender ID in Romania through OmniChannels.ai
Sender ID registration fees are passed through at cost. We confirm the documents and the current rules for your traffic during onboarding.
Need the authorization letter?
Generate a ready-to-sign LOA or NOC for this country in English, Arabic or both. Free, and your details never leave your browser.
Generate your authorization letter- 1
Choose and check your sender ID
Pick a sender ID that matches your brand: Latin letters, up to 11 characters. Test it in the free sender ID checker first.
- 2
Send us your company details and use case
Tell us the legal entity, brand and what each sender ID will send (OTP, transactional or promotional). We confirm which supporting documents are currently needed.
- 3
We file with the operators
We prepare and submit the application. Current process in Romania: BroadNet confirms the current requirements during onboarding.
- 4
Approval and test messages
Approval typically takes 5–10 business days. Once approved we send test messages on Vodafone Romania, Orange Romania, Digi Romania and Telekom Romania (Vodafone) and check the sender ID displays correctly.
- 5
Go live
Send through the REST API, SMPP or campaigns. Schedule promotional sends for the recipient's local daytime. Opt-out handling is applied to every promotional message.
Common reasons a sender ID is rejected in Romania
- Too long: sender IDs here are up to 11 characters.
- Generic words instead of a brand, such as INFO, SMS, OTP, ALERT: regulators usually refuse them.
- Arabic, accented or other non-Latin letters: this market lists Latin letters only.
- Spaces or symbols such as _ & ! ( ): many operators strip or refuse them; use a hyphen or nothing.
Run your proposed sender ID through the free sender ID checker, preselected for Romania, before you apply.
Register your sender ID in Romania
Send us your brand and use case. We file the sender ID for 4 operators, run the test messages and connect it to the same API, SMPP and campaign tools you use for every other market.
Sender ID in Romania: questions
Do I need to register a sender ID in Romania?
Yes, in practice: the mobile operators in Romania set the sender ID requirements rather than a central registry. BroadNet confirms the current requirements during onboarding.
How long does sender ID registration take in Romania?
Typically 5–10 business days, depending on the operator and the documents provided. We confirm the current timeline for your sender ID during onboarding.
Can I use an alphanumeric sender ID in Romania?
Yes. Alphanumeric sender IDs are accepted: Latin letters, up to 11 characters. Accepted formats: Alphanumeric, up to 11 chars (numeric long-code also supported).
When can I send promotional SMS in Romania?
There is no regulator-published window that we know of in Romania. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
What consent and opt-out rules apply in Romania?
GDPR-compliant opt-in required. Double opt-in is the operator-preferred standard for marketing. STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.
Who regulates SMS sender IDs in Romania?
Autoritatea Națională pentru Administrare și Reglementare în Comunicații (ANCOM), together with the mobile operators (Vodafone Romania, Orange Romania, Digi Romania and Telekom Romania (Vodafone)). Official sources: ANCOM.
Can I send from a numeric number or short code in Romania?
Yes. Supported alongside alphanumeric sender IDs. Alphanumeric, up to 11 chars (numeric long-code also supported).
Related for Romania
Sender ID registration in nearby markets
- Belgium · No pre-registration
- France · 5–10 business days (alphanumeric)
- Germany · No pre-registration
- Ireland · No published time (ComReg registry)
- Italy · 5–7 business days
- Netherlands · No pre-registration
- Norway · No pre-registration
- Poland · 5–10 business days
- All countries
Data: BroadNet regulatory research, reviewed 29 September 2026. URL: https://omnichannels.ai/sender-id/romania/