SMS pricing and sender ID rules in Germany

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Germany, from BroadNet's published rate card and regulatory research.

SMS from (per segment): $0.0800
Operators (3 direct): 3
Sender ID registration: Free-form (numeric preferred)
Regulator: BNetzA

Short answer

Business SMS to Germany starts at $0.0800 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 3 mobile operators are covered, all on direct routes. Sender ID registration with BNetzA typically takes Free-form (numeric preferred).

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SMS list rates in Germany

Indicative price per SMS segment by monthly volume tier, averaged across operators, from BroadNet's published rate card. The more you send, the lower the rate.

$0.0822

$0.0723

$0.0608

$0.0493

Up to 100,000100,000 to 1 million1 to 5 million5 million and more

Indicative list prices in USD before taxes and sender ID fees, reviewed September 24, 2026. Your quote confirms the final rate.

List rate by operator
Operator	Up to 100,000
Telekom Deutschland	$0.0844
Vodafone Germany	$0.0822
Telefónica O2	$0.0800

Estimate your monthly cost

Rates by operator and volume tier

Operator	Route	Up to 100,000	100,000 to 1 million	1 to 5 million	5 million and more
Telekom Deutschland	Direct	$0.0843	$0.0742	$0.0624	$0.0506
Vodafone Germany	Direct	$0.0822	$0.0723	$0.0608	$0.0493
Telefónica O2	Direct	$0.0800	$0.0704	$0.0592	$0.0480

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026. Local-currency invoicing in EUR is available. Published list rate in EUR: from EUR 0.0736 per segment.

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SMS rules in Germany

Summary of Bundesnetzagentur (BNetzA) and operator requirements. Last reviewed 29 September 2026; rules change, so we confirm them for your traffic during onboarding.

Sender ID formats

BNetzA / operators · Telekom, Vodafone, Telefónica O2: Alphanumeric (up to 11 chars) or numeric long-code. Numeric preferred for transactional.

Sender ID registration

BNetzA / operators · Telekom, Vodafone, Telefónica O2: No formal BNetzA registration; operator white-listing per brand on a continuous basis
Typical lead time: Free-form (numeric preferred).

Consent (opt-in)

GDPR + DSGVO double-opt-in is the operator-preferred standard for marketing. Consent source, timestamp, and channel logged per-recipient; opt-in confirmation link timestamp retained.

Opt-out

STOP keyword honoured network-wide. One-step opt-out, irreversible until re-consent. Required wording in German.

Quiet hours and send window

We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Regulator

Bundesnetzagentur (BNetzA). Country code +49.

Sources

List rates: BroadNet's published SMS rate card, reviewed 24 September 2026. Indicative, excluding taxes; your quote confirms the final price. Cost estimator
Bundesnetzagentur (BNetzA)

Send SMS to Germany with one API

The same REST API and SMPP connection reach Germany and every other market, with delivery receipts on one webhook and automatic fallback to WhatsApp or RCS where you enable it.

SMS API docs Talk to our team

curl -X POST https://api.broadnet.me/sms/sendSms \
  -H "Authorization: Bearer $BROADNET_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"senderId":"YourBrand","destinationNumber":"49…","message":"Hello from YourBrand","messageType":"TEXT"}'

SMS to Germany: questions

How much does it cost to send an SMS to Germany?

Indicative list rates start at $0.0800 per SMS segment, falling to about $0.0493 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

Do I need to register a sender ID in Germany?

No, there is no formal sender ID registration in Germany. No formal BNetzA registration; operator white-listing per brand on a continuous basis. We confirm the current requirements during onboarding.

How long does sender ID registration take in Germany?

There is no pre-registration step in Germany, so there is no registration lead time. We confirm the current timeline for your sender ID during onboarding.

When can I send promotional SMS in Germany?

There is no regulator-published window that we know of in Germany. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Which mobile operators can I reach in Germany?

Telekom Deutschland (direct route), Vodafone Germany (direct route), Telefónica O2 (direct route).

What opt-out wording is required in Germany?

STOP keyword honoured network-wide. One-step opt-out, irreversible until re-consent. Required wording in German.

SMS pricing in nearby markets

Data: BroadNet published rate card and regulatory research, reviewed 24 September 2026. URL: https://omnichannels.ai/sms-pricing/germany/