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SMS pricing and sender ID rules in the Netherlands

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to the Netherlands, from BroadNet's published rate card and regulatory research.

SMS from (per segment)
$0.0680
Operators (3 direct)
3
Sender ID registration
Free-form
Regulator
ACM + AP

Short answer

Business SMS to the Netherlands starts at $0.0680 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 3 mobile operators are covered, all on direct routes. Sender ID registration with ACM + AP typically takes Free-form.

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SMS list rates in Netherlands

Indicative price per SMS segment by monthly volume tier, averaged across operators, from BroadNet's published rate card. The more you send, the lower the rate.

SMS list rates in Netherlands
$0.0702
$0.0618
$0.0519
$0.0421
Up to 100,000100,000 to 1 million1 to 5 million5 million and more

Indicative list prices in USD before taxes and sender ID fees, reviewed September 24, 2026. Your quote confirms the final rate.

List rate by operator
OperatorUp to 100,000
KPN$0.0724
Vodafone Netherlands$0.0702
Odido (T-Mobile NL)$0.0680
Estimate your monthly cost

Rates by operator and volume tier

OperatorRouteUp to 100,000100,000 to 1 million1 to 5 million5 million and more
KPNDirect$0.0723$0.0637$0.0535$0.0434
Vodafone NetherlandsDirect$0.0702$0.0617$0.0519$0.0421
Odido (T-Mobile NL)Direct$0.0680$0.0598$0.0503$0.0408

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026. Local-currency invoicing in EUR is available. Published list rate in EUR: from EUR 0.0626 per segment.

Estimate your monthly costCheck your sender IDSender ID rules in the Netherlands

SMS rules in the Netherlands

Summary of Autoriteit Consument & Markt and Autoriteit Persoonsgegevens (ACM + AP) and operator requirements. Last reviewed 29 September 2026; rules change, so we confirm them for your traffic during onboarding.

Sender ID formats

  • ACM + AP · KPN and Vodafone Netherlands: Alphanumeric, up to 11 chars (numeric long-code also supported)

Sender ID registration

  • ACM + AP · KPN and Vodafone Netherlands: Set by the operators; BroadNet confirms the current requirements during onboarding
  • Typical lead time: Free-form.

Consent (opt-in)

  • GDPR-compliant opt-in required. Double opt-in is the operator-preferred standard for marketing.

Opt-out

  • STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

Quiet hours and send window

  • We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Regulator

  • Autoriteit Consument & Markt and Autoriteit Persoonsgegevens (ACM + AP). Country code +31.

Sources

  • List rates: BroadNet's published SMS rate card, reviewed 24 September 2026. Indicative, excluding taxes; your quote confirms the final price. Cost estimator
  • ACM
  • AP

Send SMS to the Netherlands with one API

The same REST API and SMPP connection reach the Netherlands and every other market, with delivery receipts on one webhook and automatic fallback to WhatsApp or RCS where you enable it.

SMS API docsTalk to our team
curl -X POST https://api.broadnet.me/sms/sendSms \
  -H "Authorization: Bearer $BROADNET_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"senderId":"YourBrand","destinationNumber":"31…","message":"Hello from YourBrand","messageType":"TEXT"}'

SMS to the Netherlands: questions

How much does it cost to send an SMS to the Netherlands?

Indicative list rates start at $0.0680 per SMS segment, falling to about $0.0421 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

Do I need to register a sender ID in the Netherlands?

Yes, in practice: the mobile operators in the Netherlands set the sender ID requirements rather than a central registry. BroadNet confirms the current requirements during onboarding.

How long does sender ID registration take in the Netherlands?

There is no pre-registration step in the Netherlands, so there is no registration lead time. We confirm the current timeline for your sender ID during onboarding.

When can I send promotional SMS in the Netherlands?

There is no regulator-published window that we know of in the Netherlands. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Which mobile operators can I reach in the Netherlands?

KPN (direct route), Vodafone Netherlands (direct route), Odido (T-Mobile NL) (direct route).

What opt-out wording is required in the Netherlands?

STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

SMS pricing in nearby markets

Data: BroadNet published rate card and regulatory research, reviewed 24 September 2026. URL: https://omnichannels.ai/sms-pricing/netherlands/