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SMS pricing and sender ID rules in Ireland

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to Ireland, from BroadNet's published rate card and regulatory research.

SMS from (per segment)
$0.0600
Operators (3 direct)
3
Sender ID registration
No published time (ComReg registry)
Regulator
ComReg

Short answer

Business SMS to Ireland starts at $0.0600 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 3 mobile operators are covered, all on direct routes. Sender ID registration with ComReg typically takes No published time (ComReg registry).

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SMS list rates in Ireland

Indicative price per SMS segment by monthly volume tier, averaged across operators, from BroadNet's published rate card. The more you send, the lower the rate.

SMS list rates in Ireland
$0.0622
$0.0547
$0.0460
$0.0373
Up to 100,000100,000 to 1 million1 to 5 million5 million and more

Indicative list prices in USD before taxes and sender ID fees, reviewed September 24, 2026. Your quote confirms the final rate.

List rate by operator
OperatorUp to 100,000
Vodafone Ireland$0.0645
Three Ireland$0.0622
Eir$0.0600
Estimate your monthly cost

Rates by operator and volume tier

OperatorRouteUp to 100,000100,000 to 1 million1 to 5 million5 million and more
Vodafone IrelandDirect$0.0645$0.0567$0.0477$0.0387
Three IrelandDirect$0.0622$0.0547$0.0460$0.0373
EirDirect$0.0600$0.0528$0.0444$0.0360

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026. Local-currency invoicing in EUR is available. Published list rate in EUR: from EUR 0.0552 per segment.

Estimate your monthly costCheck your sender IDSender ID rules in Ireland

SMS rules in Ireland

Summary of Commission for Communications Regulation (ComReg) and operator requirements. Last reviewed 1 October 2026; rules change, so we confirm them for your traffic during onboarding.

Sender ID formats

  • ComReg · Vodafone Ireland and Three Ireland: Alphanumeric, 3–11 characters (numeric long-code also supported)

Sender ID registration

  • ComReg · Vodafone Ireland and Three Ireland: Required — ComReg SMS Sender ID Registry (Decision D14/24); unregistered IDs are labelled Likely SCAM
  • Typical lead time: No published time (ComReg registry).

Consent (opt-in)

  • GDPR-compliant opt-in required. Double opt-in is the operator-preferred standard for marketing.

Opt-out

  • STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

Quiet hours and send window

  • We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Regulator

  • Commission for Communications Regulation (ComReg). Country code +353.

Sources

Send SMS to Ireland with one API

The same REST API and SMPP connection reach Ireland and every other market, with delivery receipts on one webhook and automatic fallback to WhatsApp or RCS where you enable it.

SMS API docsTalk to our team
curl -X POST https://api.broadnet.me/sms/sendSms \
  -H "Authorization: Bearer $BROADNET_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"senderId":"YourBrand","destinationNumber":"353…","message":"Hello from YourBrand","messageType":"TEXT"}'

SMS to Ireland: questions

How much does it cost to send an SMS to Ireland?

Indicative list rates start at $0.0600 per SMS segment, falling to about $0.0373 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

Do I need to register a sender ID in Ireland?

Yes. ComReg SMS Sender ID Registry (Decision D14/24); unregistered IDs are labelled "Likely SCAM". We submit it for you and confirm the current requirements during onboarding.

How long does sender ID registration take in Ireland?

There is no published processing time (ComReg registry). We confirm the current timeline for your sender ID during onboarding.

When can I send promotional SMS in Ireland?

There is no regulator-published window that we know of in Ireland. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Which mobile operators can I reach in Ireland?

Vodafone Ireland (direct route), Three Ireland (direct route), Eir (direct route).

What opt-out wording is required in Ireland?

STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

SMS pricing in nearby markets

Data: BroadNet published rate card and regulatory research, reviewed 24 September 2026. URL: https://omnichannels.ai/sms-pricing/ireland/