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SMS pricing and sender ID rules in the United Kingdom

Indicative rates by operator and volume, sender ID registration, consent rules and quiet hours for business SMS to the United Kingdom, from BroadNet's published rate card and regulatory research.

SMS from (per segment)
$0.0300
Operators (4 direct)
4
Sender ID registration
Free-form (no formal registration)
Regulator
ICO + Ofcom

Short answer

Business SMS to the United Kingdom starts at $0.0300 per message segment on BroadNet's published rate card, with lower rates from 100,000 messages a month. 4 mobile operators are covered, all on direct routes. Sender ID registration with ICO + Ofcom typically takes Free-form (no formal registration).

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SMS list rates in United Kingdom

Indicative price per SMS segment by monthly volume tier, averaged across operators, from BroadNet's published rate card. The more you send, the lower the rate.

SMS list rates in United Kingdom
$0.0305
$0.0268
$0.0226
$0.0183
Up to 100,000100,000 to 1 million1 to 5 million5 million and more

Indicative list prices in USD before taxes and sender ID fees, reviewed September 24, 2026. Your quote confirms the final rate.

List rate by operator
OperatorUp to 100,000
EE (BT)$0.0300
Vodafone UK$0.0300
O2 (VMO2)$0.0310
Three UK$0.0310
Estimate your monthly cost

Rates by operator and volume tier

OperatorRouteUp to 100,000100,000 to 1 million1 to 5 million5 million and more
EE (BT)Direct$0.0300$0.0264$0.0222$0.0180
Vodafone UKDirect$0.0300$0.0264$0.0222$0.0180
O2 (VMO2)Direct$0.0310$0.0273$0.0229$0.0186
Three UKDirect$0.0310$0.0273$0.0229$0.0186

USD per SMS segment, before taxes and sender ID fees. Rate card reviewed 24 September 2026. Local-currency invoicing in GBP is available. Published list rate in GBP: from GBP 0.0237 per segment.

Estimate your monthly costCheck your sender IDSender ID rules in the UK

SMS rules in the United Kingdom

Summary of Information Commissioner's Office (ICO) and Office of Communications (Ofcom) (ICO + Ofcom) and operator requirements. Last reviewed 1 October 2026; rules change, so we confirm them for your traffic during onboarding.

Sender ID formats

  • ICO + Ofcom · EE and Vodafone UK: Alphanumeric, up to 11 chars (numeric long-code also supported)

Sender ID registration

  • ICO + Ofcom · EE and Vodafone UK: No registry; from 15 July 2027 providers must verify business senders and their sender IDs (Ofcom)
  • Typical lead time: Free-form (no formal registration).

Consent (opt-in)

  • GDPR-compliant opt-in required. Double opt-in is the operator-preferred standard for marketing.

Opt-out

  • STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

Quiet hours and send window

  • We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Regulator

  • Information Commissioner's Office (ICO) and Office of Communications (Ofcom) (ICO + Ofcom). Country code +44.

Sources

Send SMS to the United Kingdom with one API

The same REST API and SMPP connection reach the United Kingdom and every other market, with delivery receipts on one webhook and automatic fallback to WhatsApp or RCS where you enable it.

SMS API docsTalk to our team
curl -X POST https://api.broadnet.me/sms/sendSms \
  -H "Authorization: Bearer $BROADNET_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"senderId":"YourBrand","destinationNumber":"44…","message":"Hello from YourBrand","messageType":"TEXT"}'

SMS to the United Kingdom: questions

How much does it cost to send an SMS to the United Kingdom?

Indicative list rates start at $0.0300 per SMS segment, falling to about $0.0183 at 5 million messages a month. Prices exclude taxes and sender ID fees; your quote confirms the final rate.

Do I need to register a sender ID in the United Kingdom?

No, there is no formal sender ID registration in the UK. From 15 July 2027 providers must verify business senders and their sender IDs (Ofcom). We confirm the current requirements during onboarding.

How long does sender ID registration take in the United Kingdom?

There is no pre-registration step in the UK, so there is no registration lead time. We confirm the current timeline for your sender ID during onboarding.

When can I send promotional SMS in the United Kingdom?

There is no regulator-published window that we know of in the UK. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Which mobile operators can I reach in the United Kingdom?

EE (BT) (direct route), Vodafone UK (direct route), O2 (VMO2) (direct route), Three UK (direct route).

What opt-out wording is required in the United Kingdom?

STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.

SMS pricing in nearby markets

Data: BroadNet published rate card and regulatory research, reviewed 24 September 2026. URL: https://omnichannels.ai/sms-pricing/united-kingdom/